Key Takeaways:
- Pernod Ricard is a global leader in premium spirits with a diversified portfolio spanning iconic brands in whisky, vodka, champagne, and liqueurs.
- RI stock could reasonably reach €119.33 per share by June 2030, based on our valuation assumptions.
- This implies a potential total return of 58.0% from today’s price of €76, with an annualized return of 10.9% over the next 4.4 years.
Pernod Ricard SA (RI) is leaning on its portfolio of global power brands and targeted premiumization to drive pricing, protect margins, and support long‑term cash generation in a slower volume environment.
The beverage giant continues to benefit from resilient demand in spirits, broad geographic exposure across mature and emerging markets, and disciplined cost control, even as it navigates normalization after post‑pandemic consumption spikes.
The company’s historical returns have been volatile, with the stock delivering negative total returns over 1, 5, and 10 years as growth expectations reset and valuation multiples compressed.
However, RI still generates healthy margins and strong free cash flow, and management is focused on margin protection, brand investment, and shareholder returns through a disciplined capital allocation framework.
Here’s why Pernod Ricard stock could still deliver mid‑teens total returns through 2030 under a moderate growth and valuation recovery scenario, even after several challenging years for shareholders.
What the Model Says for Pernod Ricard Stock
We analyzed the upside potential for Pernod Ricard stock using valuation assumptions anchored in its long‑term mid‑single‑digit revenue growth, stable profitability profile, and a reasonable P/E multiple relative to its history and peers.
Based on estimates of -2.2% annual revenue growth, 26.3% operating margins, and a normalized exit P/E multiple of 12.4x, the model projects Sanofi stock could rise from €76 to €94 per share in the next 2.4 years.
That would be a 24.1% total return, or a 9.3% annualized return over the next 2.4 years.

Our Valuation Assumptions
TIKR’s Valuation Model lets you plug in your own assumptions for a company’s revenue growth, operating margins, and P/E multiple, and calculates the stock’s expected returns.
Here’s what we used for Pernod Ricard stock:
1. Revenue Growth: -2.2%
Over the past decade, Pernod Ricard grew revenue at a modest 2.5% compound annual rate, with the last five years improving to 5.3% as premiumization and pricing offset uneven volumes.
The most recent year showed a 5.5% decline, reflecting normalization after strong post‑pandemic demand, macro headwinds, and channel destocking in some key markets.
Based on analysts’ consensus estimates, we assume revenue growth of 1.9% annually from 2025 to 2031, which aligns with the company’s forecast range of 1.7% to 2.1% CAGR.
2. Operating Margins: 26.3%
Pernod Ricard has historically delivered solid profitability, with operating margins around the mid‑20s over the last decade as its premium portfolio and pricing power supported strong unit economics.
Despite recent revenue pressure and normalization in some markets, the company’s latest guided assumptions still point to healthy profitability, with operating margins projected at 26.3% by June 30, 2028.
Based on analysts’ consensus estimates, we use 26.3% operating margins, which reflects disciplined cost control, continued premiumization, and targeted brand investment, even as management balances marketing spend with margin protection.
3. Exit P/E Multiple: 12.4x
RI’s valuation multiple has compressed in recent years as investors adjusted expectations for growth and normalized spirits demand after the post‑pandemic surge.
Based on analysts’ consensus estimates, we use an exit P/E multiple of 12.4x for June 30, 2028, which sits below some historical peaks but still reflects Pernod Ricard’s strong brands and cash‑generative profile.
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What Happens If Things Go Better or Worse?
Different scenarios for RI stock through 2030 show a range of outcomes based on revenue growth, profitability, and valuation behavior (these are estimates, not guaranteed returns):
- Low Case: Revenue grows 1.7% annually, net income margins slip to 15.6%, and the P/E multiple contracts at 2.0% per year → 6.2% annual returns
- Mid Case: Revenue grows 1.9%, net margins hold around 16.2%, and the P/E multiple is essentially flat → 11.9% annual returns
- High Case: Revenue grows 2.1%, net margins expand to 16.6%, and the P/E multiple rises 2.1% annually → 16.9% annual returns
These scenarios illustrate that RI’s expected returns are sensitive to small changes in growth, margins, and valuation, which is typical for a mature, high‑quality consumer staples company.
Even in the low case, the stock delivers mid‑single‑digit annualized returns, supported by its established brands and cash‑generative business model, though that level would be less attractive compared with many alternatives.

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How Much Upside Does Pernod Ricard Stock Have From Here?
With TIKR’s new Valuation Model tool, you can estimate a stock’s potential share price in under a minute.
All it takes is three simple inputs:
- Revenue Growth
- Operating Margins
- Exit P/E Multiple
If you’re not sure what to enter, TIKR automatically fills in each input using analysts’ consensus estimates, giving you a quick, reliable starting point.
From there, TIKR calculates the potential share price and total returns under Bull, Base, and Bear scenarios so you can quickly see whether a stock looks undervalued or overvalued.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!