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Coinbase Stock Reacts to Workforce Reduction as AI Acceleration Drives Company Changes

Aditya Raghunath4 minute read
Reviewed by: Thomas Richmond
Last updated May 6, 2026

Key Stats for Coinbase Stock

  • Price change for Coinbase stock: -3%
  • $COIN Share Price as of May. 5: $198
  • 52-Week High: $445
  • $COIN Stock Price Target: $237

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What Happened?

Coinbase (COIN) stock slid after CEO Brian Armstrong announced the company would cut roughly 14% of its workforceabout 700 employees. The news dropped ahead of Q1 earnings, scheduled for Thursday.

Armstrong pointed to two things happening at once.

  • First, crypto markets are in a downturn. Bitcoin is down 6% this year, and trading activity has slowed.
  • Second, AI is changing how the company operates, meaning some roles simply aren’t needed anymore.

In a memo shared on X, Armstrong was direct: “We’re currently in a down market and need to adjust our cost structure now so that we emerge from this period leaner, faster, and more efficient.” He also said the company needs to “return to the speed and focus of our startup founding, with AI at our core.”

The restructuring is expected to wrap up in Q2 and will cost between $50 million and $60 million. Coinbase stock dropped 2.5% on the news.

This isn’t the first time the company has made cuts during a crypto winter. Coinbase went through a similar round of layoffs in 2022, trimming 18% of its staff during that market decline.

COIN Stock Revenue, EBIT, and Free Cash Flow Estimates in Billion USD (TIKR)

Coinbase isn’t walking away from crypto, though. Armstrong used the memo to reaffirm his bullish view, pointing to stablecoins, tokenization, and prediction markets as drivers of the next wave of adoption.

Analyst Owen Lau at Clear Street framed it as a positive signal for profitability. Q1 results are expected to be soft, but the layoffs show that management is actively controlling costs to remain EBITDA-positive through the cycle.

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What the Market Is Telling Us About Coinbase Stock

Coinbase stock has had a rough year, down 16%, while broader markets have struggled as well. The layoff news isn’t a surprise given the environment, but it’s still a reminder that Coinbase’s revenue stays closely tied to crypto prices and trading volumes.

COIN Stock Valuation Model (TIKR)

The key question heading into Thursday’s earnings is whether cost cuts are enough to offset the weaker trading backdrop.

For long-term investors, the pivot toward an AI-native, leaner operation could set Coinbase stock up well once the market turns.

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How Much Upside Does Coinbase Stock Have From Here?

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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