Bank of America Upgrades Tripadvisor Stock To Buy Citing Rising Activist Investor Engagement

Key Stats for Tripadvisor Stock

• Price change for Tripadvisor stock Today: 2%
• $TRIP Stock Price as of Mar. 27: $10
• 52-Week High: $20
• $TRIP Stock Price Target: $14

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What Happened?

Bank of America upgraded Tripadvisor (TRIP) stock from “Neutral” to “Buy”, raising its price target to $15 from $14. The catalyst isn’t just the business itself — it’s who’s now pushing for change behind the scenes.

• Activist investor Starboard Value has held a 9% stake in Tripadvisor since July 2025.
• In February 2026, Starboard sent a letter urging a board refresh and pushing the company to explore potential asset sales.
• TripAdvisor responded by formalizing a cooperation agreement with Starboard and adding four new directors to its board.

Bank of America analyst Nafeesa Gupta said this raises the likelihood that Tripadvisor explores transactions across its portfolio at a time when the market is undervaluing its faster-growing segments.

The math here is compelling.

• BofA’s sum-of-the-parts analysis values Viator and TheFork together at more than $2.5 billion.
• That’s nearly double Tripadvisor’s entire current enterprise value of roughly $1.3 billion.
• In other words, the market appears to be giving almost no credit for these two businesses on their own.
• Viator, the experiences-booking platform, is valued by BofA between $1.3 billion and $2.5 billion.
• It’s the North American leader in bookable tours with over 300,000 products.
• TheFork, the European restaurant reservation platform, is valued at $372 million to $1.1 billion.

Notably, Tripadvisor itself announced it’s exploring strategic alternatives for TheFork, signaling the company is already moving in the direction Starboard has been pushing.

See analysts’ growth forecasts and price targets for Tripadvisor stock (It’s free) >>>

What the Market Is Telling Us About Tripadvisor Stock

Tripadvisor stock has been weighed down by its legacy hotel meta-search business, which is losing traffic to AI-driven search.

• The hotel segment now trades at roughly 3 times 2027 EBITDA — near historical lows
• But that drag may be masking real value in the growth businesses underneath
• Experiences revenue grew 10% in 2025, and TheFork posted 22% growth
• Management expects Experiences alone to make up more than half of total revenue by the end of 2026.

The risks are real.

Agentic AI could disrupt trip planning, competition is intense, and the hotel business is still declining.

But with an activist on the board and a sum-of-the-parts gap this wide, Tripadvisor stock is getting harder to ignore.

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!