Amer Sports Stock Is Up 45% Over the Past Year. Here’s Why the Arc’teryx Brand Story Could Keep Going

Rexielyn Diaz7 minute read
Reviewed by: Thomas Richmond
Last updated May 7, 2026

Key Takeaways:

  • Amer Sports (AS) is a global manufacturer and distributor of premium sporting apparel and equipment, home to brands including Arc’teryx, Wilson, and Salomon, with FY2025 revenue of $7 billion.
  • AS reported Q4 2025 revenue of $2.1 billion, beating the consensus estimate of $2.0 billion, and Q3 2025 revenue of $1.76 billion, exceeding the $1.63 billion estimate.
  • The model projects AS stock could rise from $37 to around $57 per share by December 2028, implying a 52.3% total return.

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What Happened?

Amer Sports, Inc. (AS) has quietly become one of the most compelling premium consumer brand stories in global markets. FY2025 revenue hit $7 billion, confirming the company’s scale and consistent execution. Q4 2025 revenue of $2.1 billion beat estimates of $2.0 billion by around 5%. The company has now beaten revenue estimates in every quarter it has reported.

The Arc’teryx brand remains the crown jewel of the portfolio. Arc’teryx commands extraordinary loyalty and premium pricing power in technical outdoor apparel. The brand is expanding into new geographies and lifestyle categories beyond its core mountaineering roots. Wilson and Salomon also serve large and growing markets in racquet sports and mountain performance footwear.

Amer Sports completed a public offering of 20.6 million shares at $36.40 per share in March 2026. Investors should also note that a lock-up expiration covering around 558 million ordinary shares occurs on May 18, 2026. This lock-up expiration could create short-term selling pressure around that date. But the fundamental business momentum remains firmly intact.

Management reiterated its long-term financial algorithm at an Investor Day in September 2025. The company is pursuing sustained revenue growth alongside gradual margin expansion. Q1 2026 results are expected on May 19, 2026, and will be the next major data point for investors.

Here’s why Amer Sports stock could continue delivering strong returns through 2028 and beyond as premium brand momentum compounds.

What the Model Says for AS Stock

We analyzed the upside potential for Amer Sports stock based on its premium brand portfolio momentum, Arc’teryx global expansion, and margin improvement from operating leverage.

Based on estimates of 15.2% annual revenue growth, 12.8% operating margins, and a normalized P/E multiple of 30.9x, the model projects Amer Sports stock could rise from $37 to around $57 per share.

That would be a 52.3% total return, or a 17.1% annualized return over the next 2.6 years.

AS Stock Valuation Model (TIKR)

Our Valuation Assumptions

TIKR’s Valuation Model lets you plug in your own assumptions for a company’s revenue growth, operating margins, and P/E multiple, and calculates the stock’s expected returns.

Here’s what we used for AS stock:

1. Revenue Growth: 15.2%

Amer Sports reported FY2025 revenue of $7 billion, driven by strong performance across its brand portfolio. Q4 2025 revenue of $2.1 billion beat estimates, and Q3 2025 revenue of $1.76 billion also exceeded expectations by a wide margin. The company has outperformed consensus revenue estimates consistently since going public.

The Arc’teryx brand is expanding both geographically and into new product categories. Salomon is benefiting from growing participation in trail running and outdoor sports globally. Wilson is well-positioned in the growing pickleball and racquet sports market, which is adding a meaningful new demand driver.

Based on analysts’ consensus estimates, we used 15.2% annual revenue growth. The forward two-year consensus revenue CAGR stands at approximately 16.2%, so our assumption is slightly below consensus. It reflects strong but not aggressive growth expectations and accounts for potential macro headwinds in consumer spending.

2. Operating Margins: 12.8%

Amer Sports carries an LTM EBIT margin of 10.9% and a gross margin of 57.6%. The 57.6% gross margin reflects the premium nature of its brands and strong pricing power. But ongoing investments in brand building, store expansion, and geographic entry keep operating expenses elevated relative to revenues.

Management reiterated its long-term financial algorithm at Investor Day in September 2025, signaling confidence in gradual margin expansion. The company is focused on scaling revenue while controlling costs as it matures past its early growth phase. This discipline suggests that operating leverage will emerge progressively rather than sharply.

Based on analysts’ consensus estimates, we used 12.8% operating margins. This reflects a moderate improvement from the current 10.9% LTM EBIT margin. It captures operating leverage as the fixed cost base is spread across a significantly larger revenue base over the next several years.

3. Exit P/E Multiple: 30.9x

Amer Sports currently trades at a forward NTM P/E of 30.87x. This premium multiple reflects the high quality and loyalty of the Arc’teryx brand, the consistent revenue outperformance, and the long runway for international expansion. The 52-week range from $27 to $43 shows the stock has re-rated meaningfully as the growth story gained credibility.

The analyst’s target of $49 represents around 31% upside from the current price of $37. This gap suggests analysts still see a meaningful undervaluation relative to intrinsic brand value. The near-term lock-up expiration on May 18 is a potential source of volatility, but does not change the long-term thesis.

Based on analysts’ consensus estimates, we used a 30.9x exit P/E multiple. This is in line with the current trading multiple and assumes the market continues to value Amer Sports as a premium consumer growth brand. A higher multiple is also possible if Arc’teryx brand penetration significantly exceeds current expectations.

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What Happens If Things Go Better or Worse?

Different scenarios for AS stock through 2034 show varied outcomes based on Arc’teryx brand momentum, international expansion pace, and operating margin improvement (these are estimates, not guaranteed returns):

  • Low Case: International growth slows, and macro headwinds compress consumer discretionary spending → around 15% annual returns
  • Mid Case: Arc’teryx and Salomon maintain momentum with steady margin expansion → around 19% annual returns
  • High Case: Premium brand penetration accelerates and margin leverage compounds faster than expected → around 22% annual returns
AS Stock Valuation Model (TIKR)

Going forward, Amer Sports’ stock will be driven by Arc’teryx brand performance and the pace of geographic expansion into underpenetrated markets. All three model scenarios project strong annualized returns above 15%, which the model flags as a genuinely interesting long-term setup.

Investors considering the stock should factor in the near-term lock-up expiration risk alongside the compelling multi-year brand compounding opportunity.

See what analysts think about AS stock right now (Free with TIKR) >>>

Should You Invest in Amer Sports?

The only way to really know is to look at the numbers yourself. TIKR gives you free access to the same institutional-quality financial data that professional analysts use to answer exactly that question.

Pull up AS, and you’ll see years of historical financials, what Wall Street analysts expect for revenue and earnings in the quarters ahead, how valuation multiples have moved over time, and whether price targets are trending up or down.

You can build a free watchlist to track AS alongside every other stock on your radar. No credit card required. Just the data you need to decide for yourself.

Analyze Amer Sports stock on TIKR Free→

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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