Die Lösung für Metas "bestechlichen" Muse ist einfach

Michael Douglass • 4 Minuten gelesen
Rezensiert von: David Hanson
Zuletzt aktualisiert Oct 9, 2026

putilich from Getty Images and SteveLuker from Getty Images Signature via Canva

Die wichtigsten Punkte

  • Decoder-Moderator Nilay Patel sagt, Zuckerbergs Plan, einen Anteil an Muse-Transaktionen zu nehmen, würde Nutzern einen "bestechlichen Chief of Staff" geben.
  • Meta sollte auf den Transaktionsanteil verzichten und die Daten von Muse nutzen, um eine bessere Werbeplattform zu betreiben.
  • Die operative Marge von Meta lag 2025 bei 41 %, und Analysten erwarten, dass der Umsatz von 201 Mrd. $ im Jahr 2025 auf 363 Mrd. $ im Jahr 2028 steigt.
  • Beobachten Sie, ob Meta die Empfehlungen von Muse von dem trennt, was Händler zahlen, während es Muse als Werkzeug für die Geldverwaltung vorantreibt.

Meta Platforms (META) möchte, dass Muse Ihr Geld verwaltet.

Auf der diesjährigen Meta Connect-Konferenz präsentierte Chief AI Officer Alexandr Wang den KI-Agenten als Möglichkeit, online einzukaufen, bei Versicherungen zu sparen und Ihre Nebenkostenrechnungen zu verhandeln. (Er fordert Leute auf X sogar heraus, sich von Muse 1.000 $ sparen zu lassen.)

Der Haken? In dieser Woche sagte Nilay Patel, Chefredakteur von The Verge, in der Folge des Decoder-Podcasts: "Zuckerberg hat gesagt, sein Plan sei, dass Muse einen Anteil an Transaktionen im Hintergrund nimmt."

Was laut Patel bedeutet: "Ich habe nicht nur einen Assistenten oder Chief of Staff, ich habe einen bestechlichen Chief of Staff. Ich habe einen korrupten Butler. Ist das das, was Sie wollen?"

(Nein. Das ist offensichtlich nicht das, was ich will.)

Ein Butler, dem man nicht vertrauen kann, ist nutzlos

Patels Argumentation ist einfach. Muse bringt einen Käufer zu einem Händler, Meta berechnet diesem Händler den Kunden, und "es fühlt sich sicherlich so an, als würden Händler, die Meta mehr Geld zahlen, bevorzugt werden."

Das ist für einen Agenten wichtiger als für einen Feed. Wenn ich durch Instagram scrolle, weiß ich, dass eine Anzeige eine Anzeige ist. Wenn Muse meine Versicherungspolice aussucht, mit meinem Kabelanbieter feilscht oder meine Schuhe kauft, *ist* seine Empfehlung das Produkt.

Wenn ich mich fragen muss, ob es die günstigere Police oder diejenige gewählt hat, die Meta mehr bezahlt, warum sollte ich dann mein Bankkonto verbinden?

Meta kann das auch nicht beheben, indem es Nutzern etwas berechnet. Patel weist darauf hin, dass Meta weiß, "sobald sie auch nur einen Dollar dafür verlangen", die Akzeptanz "steil abfallen wird".

Muse muss also kostenlos bleiben, und Meta muss einen anderen Weg finden, damit Geld zu verdienen.

Meta braucht den Anteil nicht

Die Wall Street erwartet, dass der Umsatz von Meta von 201 Mrd. $ im Jahr 2025 auf 363 Mrd. $ im Jahr 2028 steigt…

Balkendiagramm von TIKR zum Umsatz von Meta Platforms, tatsächlich und Konsensschätzungen, in Mrd. $, Geschäftsjahre 2023–2028.
Meta Platforms (META): Umsatz, tatsächlich und Konsensschätzungen, in Mrd. $, Geschäftsjahre 2023–2028 (TIKR)

Das sind etwa 22 % pro Jahr über drei Jahre. Nichts in einer Podcast-Kritik eines wenige Wochen alten Produkts sollte diese Schätzungen verändern.

Dieses Wachstum kommt auch mit sehr hohen Margen: Die operative Marge von Meta lag sowohl 2024 als auch 2025 über 40 %…

Liniendiagramm von TIKR zur operativen (EBIT-)Marge (%) von Meta Platforms, Geschäftsjahre 2021–2025.
Meta Platforms (META): operative (EBIT-)Marge (%), Geschäftsjahre 2021–2025 (TIKR)

Meta hat bereits eines der profitabelsten Unternehmen der Welt. Die Glaubwürdigkeit von Muse für eine Gebühr pro Kauf zu riskieren, ist ein schlechter Tausch.

Nutzen Sie die Daten und verzichten Sie auf den Anteil

Deshalb ist die Lösung einfach: Meta sollte auf den Anteil verzichten und die Daten nutzen.

Bereits im September schrieb ich, dass die eigentliche Chance von Muse in Werbung liegt. Das gilt jetzt noch mehr. Muse weiß, dass Sie nach Laufschuhen suchen, dass Ihre Kfz-Versicherung im März verlängert wird und dass Sie nach einem günstigeren Handytarif gesucht haben.

Das ist die Art von hochintensiven Signalen, für die Werbetreibende bereit sind, mehr zu zahlen. Meta hat bereits die Maschinerie, um sie auf Facebook und Instagram zu verkaufen, gekennzeichnet als Werbung.

Muse bleibt ein ehrlicher Butler, Werbetreibende erhalten präzisere Zielgruppenansprache, und Meta wird so oder so bezahlt.

Was ist die Meta-Aktie also wirklich wert?

Mit TIKR können Sie den zukünftigen Preis jeder Aktie in weniger als einer Minute prognostizieren. Geben Sie einfach ein paar Annahmen in das Bewertungsmodell von TIKR ein und sehen Sie, was Meta wert sein könnte. Beginnen Sie mit den Konsensschätzungen der Wall Street oder passen Sie die Eingaben an, um Ihre eigene Sicht auf das Geschäft widerzuspiegeln. Die Nutzung ist kostenlos.

Bewerten Sie Meta kostenlos

Haftungsausschluss:

Bitte beachten Sie, dass die Artikel auf TIKR nicht als Anlage- oder Finanzberatung von TIKR oder unserem Content-Team gedacht sind, noch sind sie Empfehlungen zum Kauf oder Verkauf von Aktien. Wir erstellen unsere Inhalte auf der Grundlage der Anlagedaten des TIKR Terminals und der Schätzungen von Analysten. Unsere Analyse umfasst möglicherweise keine aktuellen Unternehmensnachrichten oder wichtige Updates. TIKR hat keine Position in den genannten Aktien. Vielen Dank fürs Lesen und viel Erfolg beim Investieren!

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Hock Tan sagt, dass Wafer und Speicher nicht länger Broadcoms größtes KI-Problem sind. Kapital ist es, und Broadcom leiht bereits Milliarden, um es zu lösen.
Gian Estrada • Oct 12, 2026

Schließen Sie sich Tausenden von Anlegern auf der ganzen Welt an, die TIKR zur Supercharge ihrer Investitionsanalyse verwenden.

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