Location: Remote

About TIKR

TIKR is a fundamental research and financial data platform used by tens of thousands of self-directed investors to analyze 100,000+ global stocks. We offer institutional-quality data and tools at a fraction of the cost of legacy providers, and we're growing quickly.

If you're already a TIKR user, or the kind of investor who would be, that's a real advantage going into this role.

The Role

This is not a traditional content marketing role. You will own TIKR's entire top-of-funnel content strategy and budget, treating it like a P&L. Our blog already operates at a high production scale, and your mandate is to grow our reach and develop the growth channels that translate that volume into meaningful registered users and ultimately paid TIKR subscribers, all while constantly measuring, testing, and optimizing everything you do.

Your goal would be to find "formulas" that we can repeat and continually reinvest more and more money back into the business at a long-term, positive ROI.

TIKR is a small, fast-moving company, and this role comes with real autonomy. You won't be handed an exact roadmap. You'll be expected to go out, identify opportunities, test ideas, and communicate what you're learning. If you need someone to tell you what to do next, this isn't the right fit. If you thrive when given ownership and the freedom to move fast, this is the role for you.

The right person for this role lives at the intersection of content, growth, and analytics. You're as comfortable writing a style guide as you are building dashboards in Google Analytics. You're as excited about a new Ahrefs keyword opportunity as you are about coaching a writer to produce a better article. You treat every initiative as a test, and you communicate results (good or bad) with clarity and consistency.

What You'll Own

Content Strategy & Vision

• Set the editorial vision for TIKR's content, including tone, style, topic selection, and quality standards across all formats (blog, social, video, email, partnerships).
• Identify what types of unique content highlight the power of the TIKR platform while being genuinely interesting and useful to investors.
• Continually study the competitive landscape, observe trends, and use tools like Ahrefs, GSC, etc to uncover high-intent content opportunities where TIKR can win.
• Constantly test new concepts, formats, topics, and distribution tactics. It's completely fine for experiments to not work, but they must be measured, reported on, and learned from.
• Communicate the intent behind tests before they launch and the results after they conclude. Proactive, consistent communication is essential in this role.

Budget & Unit Economics

• Own the full content budget and treat it like a business. You are empowered, and expected, to allocate spend where it drives the best results.
• Understand and optimize the unit economics of content production: what does it cost to produce, what does it return, and how do we improve that ratio over time?
• Every day, you should be asking: what's working, what's not, and where should we double down or cut?
• Senior leadership won't be looking over your shoulder on a daily basis. You'll have full autonomy to run your operation, but you will be expected to report on your results, findings, and plans on a regular cadence (monthly at minimum). Ownership means accountability.

Analytics, Systems & Reporting

• Build scalable measurement systems and reporting infrastructure (Google Analytics, attribution tools, etc.) that allow you to continuously test, learn, and optimize.
• Know which topics, writers, channels, and formats are most effective by reach, engagement, conversion, and revenue impact.
• If the data you need isn't being captured, work proactively with our data and engineering teams to define what's needed, explain why it matters, and collaborate on implementation.
• This role is truly a blend of content, marketing, and analytics.

Team Leadership & Writer Management

• Recruit, manage, and coach a team of freelance or contract content writers producing work for the TIKR blog and other channels.
• Continually raise the bar on content quality and usefulness while staying grounded in performance and economics.
• Create clear briefs, feedback loops, and editorial processes that scale.

Full-Funnel Top-of-Funnel Ownership

• Think beyond the blog. Own TIKR's total top-of-funnel content presence across social media, video, email (to both prospects and existing users), and emerging channels.
• Once a process is established for any channel, continually ask: "How can we improve what we're delivering from both a commercial and quality perspective?"
• Take full ownership of visitor-to-prospect conversion. Constantly measure where new leads come from and find ways to convert more content visitors into registered TIKR users, and ultimately into paid subscribers.
• While you won't be solely responsible for free-to-paid conversion, you should be deeply aware of it. The sustainability of your content efforts depends on those users eventually becoming paying subscribers. You'll be expected to work closely with the broader marketing and product teams to share insights, surface ideas, and help improve that conversion wherever you can.

Partnerships & Co-Creation

• Creatively develop new partnership models with other creators and publishers in the finance space.
• Explore co-branded content opportunities where TIKR provides value to a partner's audience while gaining meaningful exposure.
• Be enterprising. Go find these opportunities, validate them, and bring a clear proposal to the team.

Paid Channel Exploration

• While the primary focus is on organic and "free" distribution channels, explore how TIKR might strategically use paid channels to amplify top-of-funnel acquisition.
• Identify and test opportunities like retargeting campaigns, paid social, or sponsored content, with clear measurement and ROI expectations.

Revenue Diversification

• While the primary goal is driving paid TIKR subscriptions, continuously explore other ways to monetize TIKR's growing audience and reach: display advertising, affiliate partnerships, sponsored content, and other models.
• Treat top-of-funnel spend like a true P&L: always looking for ways to grow revenue and reduce cost, not just drive traffic.
• Find these opportunities independently, validate them with data, and communicate the case to leadership.

Who You Are

• Operator mindset. You think about content as a business. You're comfortable owning a budget, tracking ROI, and making hard trade-off decisions.
• Analytically rigorous. You build systems and dashboards, not just content calendars. You're fluent in GA, Ahrefs, and attribution modeling. You don't just look at pageviews; you trace the path from content to conversion to revenue.
• Endlessly curious. You're always asking "why" and "what if." You study what competitors are doing, dig into what's working and what's not, and proactively seek out data to make better decisions.
• Strong communicator. You share plans, progress, and results consistently and clearly, with writers, with leadership, and across teams. Surprises are rare because you keep everyone informed.
• Builder, not just executor. You create repeatable systems and processes. When something works, you figure out how to scale it. When something doesn't, you document the learning and move on.
• Comfortable with ambiguity. This is a high-ownership role at a growing company.
• Passionate about investing or finance. You don't need to be a CFA, but you should have genuine interest in financial markets and understand what matters to self-directed investors.

Compensation & Benefits

• Competitive base salary, depending on experience and qualifications
• Performance bonus
• 401(k) with company match
• Healthcare and dental coverage