Netflix Stock Is Off 35% From Its Highs. Here’s What Comes Next for Investors

Rexielyn Diaz5 minute read
Reviewed by: David Hanson
Last updated May 9, 2026

Key Stats for NFLX Stock

  • Past week’s performance: -3.9%
  • 52-week range: $75 to $134
  • Valuation model target price: $134
  • Implied upside: +52.6% over 2.6 years

Value your favorite stocks like NFLX with 5 years of analysts’ forecasts using TIKR’s new Valuation Model (It’s free) >>>

What Happened?

Netflix (NFLX) is the world’s largest paid streaming service. The company has posted strong margin expansion and free cash flow growth over the past two years. But shares have declined roughly 35% from the 52-week high of $134 and now trade near $87.

The most significant recent development was the failure of Netflix’s bid for Warner Bros. Discovery. Warner Bros. Discovery is the media company behind HBO, CNN, and the Warner Bros. film studio.

Shareholders voted on April 23 to accept a competing $110 billion offer from Paramount Skydance instead. Netflix had proposed an all-cash bid of $27.75 per share, but the Warner Bros. board ultimately chose the Paramount deal.

Reed Hastings, co-founder of Netflix, announced in April that he will not stand for re-election to the board. This ends the direct governance role of the company’s founding leader. But co-CEOs Ted Sarandos and Greg Peters remain firmly in control. Management has not signaled any change to its operating strategy.

Netflix also launched several new initiatives over the past few weeks. The company introduced Clips, a vertical video feed for mobile users, on April 30. Also, Greta Gerwig’s Narnia adaptation will receive a wide theatrical and IMAX release, marking a first for the platform. If NFLX stock continues to recover, investors will need to see ad revenue and live content monetization accelerate.

See analysts’ growth forecasts and price targets for NFLX (It’s free) >>>

Is NFLX Stock Undervalued?

NFLX Guided Valuation Model (TIKR)

Under valuation model assumptions realized through 12/31/28, the stock is modeled using:

  • Revenue growth (CAGR): 11.7%
  • Operating Margins: 34.9%
  • Exit P/E Multiple: 24.6x

Based on these inputs, the model estimates a target price of $134, implying 52.6% total upside from the current share price of $87 and a 17.3% annualized return over the next 2.6 years.

A 17.3% annual return is firmly in the range that most investors would consider highly attractive. The model assumes Netflix can expand operating margins from 29.7% today to 34.7% by the end of 2028. That level of improvement is achievable given the advertising revenue ramp and strong pricing discipline.

NFLX Revenues and % Operating Margins (TIKR)

Netflix trades at roughly 26x forward earnings on the model’s assumptions. That is a reasonable multiple for a streaming leader growing revenue at nearly 12% annually. Netflix also generated $11.9 billion in free cash flow over the trailing 12 months, and competitors like Disney’s streaming segment are only just reaching profitability.

Content efficiency is another key driver. Netflix spent over $16.4 billion on programming in fiscal 2025. Higher content efficiency means more output per dollar spent, and any improvement here directly supports the push toward 34.7% operating margins by 2028.

What’s Driving NFLX Stock Going Forward?

Advertising is the single most important growth driver to monitor. Netflix’s ad-supported tier continues to expand globally, and higher ad revenue per user would directly boost overall revenue. Management has been investing in its own ad technology platform. That could reduce reliance on third-party ad partners over time.

Live content is becoming a major second-growth pillar. Netflix has hosted live boxing events and NFL games. Also, a FIFA World Cup game is coming to Netflix Games in 2026. Live programming creates event-driven viewership spikes and attracts advertisers who want real-time audience reach.

Content investment continues at a high level. Netflix spent over $16.4 billion on programming in fiscal 2025. Greta Gerwig’s Narnia adaptation will test whether theatrical releases can drive broader cultural impact. Because theatrical events drive media coverage and conversation, the Narnia experiment could prove strategically important.

Pricing power remains a durable advantage for Netflix. The company has raised prices in multiple markets without significant subscriber churn, and that flows directly into margins. But management must calibrate pricing carefully in cost-sensitive emerging markets. Subscriber growth still has significant room to run in many international regions.

Estimate a company’s fair value instantly (Free with TIKR) >>>

Should You Invest in Netflix?

The only way to really know is to look at the numbers yourself. TIKR gives you free access to the same institutional-quality financial data that professional analysts use to answer exactly that question.

Pull up NFLX, and you’ll see years of historical financials, what Wall Street analysts expect for revenue and earnings in the quarters ahead, how valuation multiples have moved over time, and whether price targets are trending up or down.

You can build a free watchlist to track NFLX alongside every other stock on your radar. No credit card required. Just the data you need to decide for yourself.

Analyze NFLX stock on TIKR Free

Looking for New Opportunities?

Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

Join thousands of investors worldwide who use TIKR to supercharge their investment analysis.

Sign Up for FREENo credit card required