Key Takeaways:
- Margin Outlook Beat: Philips N.V. guided for a 12.5% adjusted EBITA margin in 2026 despite €250 million to €300 million of net tariff impact, and the stock jumped 10% after Q4 results reinforced the margin recovery narrative.
- EU Brain-Treatment Grant: Philips N.V. secured a €23.5 million IHI grant on February 11, 2026 for a 5-year SEISMIC program targeting next-generation minimally invasive brain treatment research, expanding its imaging-led clinical innovation pipeline with funded partners.
- Price Target: Based on 3.1% revenue growth, 13.3% operating margins, and a 17.3x exit multiple, Koninklijke Philips N.V. stock could reach $34 by December 2028 from $31 today.
- Return Profile: Philips N.V. implies 8% total upside from $31 to $34 over 3 years, equating to a 3%annualized return supported by a proposed €0.85 dividend and €1.3 billion to €1.5 billion of 2026 free cash flow guidance.
Breaking Down the Case for Philips N.V.
Last February 10, during its Q4 and Full-Year 2025 earnings release and conference call, Philips N.V. (PHG) forecast a 13.0% adjusted EBITA margin for 2026 despite €250 million to €300 million in net tariff costs, and the shares jumped 10% as investors rewarded the margin trajectory.
That outlook followed a Q4 performance that lifted adjusted EBITA margin to 15.1%, while management pointed to a more balanced 3% to 4.5% comparable sales growth profile for 2026, with Q1 expected at the lower end.
Fiscal 2025 revenue of €17.8 billion translated into 45% gross margins and an 8% operating margin, as roughly €5.0 billion of SG&A and €1.7 billion of R&D absorbed much of the gross profit base.
CEO Roy Jakobs said on the Q4 2025 earnings call, “We don’t need to acquire data. We work together with customers on data,” tying Philips’ AI roadmap to an installed base in 9 out of 10 U.S. hospitals.
Beyond earnings, February 2026 also brought externally funded innovation, including a €23.5 million IHI grant for a 5-year brain-treatment program and a separate €14.9 million EU grant for 5 years of precision oncology work.
The investor tension is whether 3% to 4.5% growth and a 13% margin can compound through December 2028 to justify a $34 target from $31, while tariff headwinds of €250 million to €300 million and cautious China assumptions remain active constraints.
What the Model Says for PHG Stock
At the same date last February 10, Philips paired 3% to 4.5% comparable sales growth guidance for 2026 with a 12.5% adjusted EBITA margin target, positioning productivity gains and pricing discipline to offset €250 million to €300 million of tariff headwinds.
The model’s assumption uses 3% revenue growth, 13% operating margins, and a 17x exit multiple, producing a $34 target price by December 2028, which assumes margin expansion from 8% fiscal 2025 levels.
The market assumption for the forward P/E stands at 17x as of February 2026, expanding from 16x in December 2025 after the 10% post-earnings rally, while the model’s 17x exit sits in line.
The model delivers 7.7% total upside and a 2.6% annualized return from $31 to $34, sitting well below the 10% equity hurdle rate as tariff exposure and China weakness limit earnings re-acceleration.

The model signals a Sell, as a 2.6% annualized return sits materially below the 10% equity hurdle rate and the $34 target by December 2028 does not compensate investors for execution and tariff risks at $31.
With a 2.6% annualized return falling well below the 10% equity hurdle, the model signals capital preservation, as the $34 target by December 2028 does not reward investors for tariff pressure and China demand risk at the current valuation.
Our Valuation Assumptions
TIKR’s Valuation Model lets you plug in your own assumptions for a company’s revenue growth, operating margins, and P/E multiple, and calculates the stock’s expected returns.
Here’s what we used for Philips stock:
1. Revenue Growth: 3.1%
Philips stock reported negative 1% revenue growth in fiscal 2025 to €17.8 billion after modest 2% growth in fiscal 2023, as China demand softness and Respironics disruptions offset order intake that rose 6% for the year.
The fiscal 2026 revenue estimate of €18.0 billion implies roughly 1% growth, below the model’s assumption of 3.1%, even as order intake improved 7% in Q4 and management guided to 3% to 4.5% comparable sales growth.
The 3.1% model’s assumption through December 2028 requires China stabilization, sustained mid single digit growth in Image Guided Therapy, and no incremental Respironics charges that divert management focus or delay commercial execution.
Any shortfall toward 1% growth while tariffs of €250 million to €300 million pressure pricing compounds operating leverage, as each 1% revenue miss on €18 billion removes roughly €180 million of sales before margin pressure and multiple compression amplify downside.
This sits above the 1-year revenue growth of -1%, as the model embeds a return to modest organic expansion and sustaining 3.1% requires consistent order conversion without renewed China or regulatory setbacks.
2. Operating Margins: 13.3%
Philips stock delivered an 8% operating margin in fiscal 2025 after 5% in fiscal 2024, as gross margin expanded to 45% while roughly €5 billion in SG&A and €1.7 billion in R&D absorbed most incremental gross profit.
The 13.3% model’s assumption sits above fiscal 2025 levels yet aligns with management guidance of 12.5% adjusted EBITA margins for 2026, supported by €815 million of productivity savings delivered in 2025.
Reaching 13.3% requires tariffs capped within €250 million to €300 million, China demand stabilization to protect mix, and restructuring savings to outpace cost inflation across a revenue base near €18 billion.
The market assumption for the forward P/E stands at 17x in February 2026, up from 16x in December 2025 after the 10% post earnings rally, creating valuation support that assumes margin durability.
Each 100 basis point margin shortfall on €18 billion of revenue equates to roughly €180 million in lost operating income, compressing net earnings that the 17.3x exit multiple capitalizes.
This sits above the 1-year operating margin of 12.3%, as the model embeds sustained cost discipline and productivity gains, and reaching 13.3% requires continued restructuring benefits without renewed legal or tariff shocks.
3. Exit P/E Multiple: 17.3x
The 17.3x exit multiple capitalizes Philips stock normalized net income at December 2028 under conditions of 3.1% revenue growth and 13.3% operating margins, treating the multiple as a terminal earnings anchor for a medical technology franchise.
The model already embeds margin expansion from 8% to 13.3% and revenue growth recovery, meaning the 17.3x exit does not assume additional optimism beyond improved earnings execution.
The market assumption for the forward P/E stands at 17x in February 2026, expanding from roughly 15x six months earlier as investors reacted to margin guidance and productivity progress.
If margins stall near 8% or revenue growth reverts to negative territory, earnings compression pushes the sustainable multiple toward the 15x range seen earlier in 2025, pulling the $34 target materially lower.
This sits near the 1-year historical P/E of roughly 16x, as recent margin guidance restored confidence, and sustaining 17.3x through December 2028 requires consistent earnings delivery without renewed regulatory disruption.
What Happens If Things Go Better or Worse?
Philips stock results are shaped by order intake conversion, China demand stability, tariff absorption, and restructuring execution through 2030.
- Low Case: If China remains weak and tariff costs erode pricing, revenue grows 2.9% and net margins hold near 8.7% → negative 1.8% annualized return.
- Mid Case: With steady hospital demand and cost savings offsetting tariffs, revenue grows 3.2% and net margins reach 9.2% → 1.9% annualized return.
- High Case: If Image Guided Therapy accelerates and China stabilizes, revenue reaches 3.5% and net margins expand to 9.5% → 5.2% annualized return.

How Much Upside Does Philips Stock Have From Here?
With TIKR’s new Valuation Model tool, you can estimate a stock’s potential share price in under a minute.
All it takes is three simple inputs:
- Revenue Growth
- Operating Margins
- Exit P/E multiple
If you’re not sure what to enter, TIKR automatically fills in each input using analysts’ consensus estimates, giving you a quick, reliable starting point.
From there, TIKR calculates the potential share price and total returns under Bull, Base, and Bear scenarios so you can quickly see whether a stock looks undervalued or overvalued.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!