Key Stats for Affirm Stock
- Price change for Affirm stock: 7%
- $AFRM Share Price as of Apr. 17: $65
- 52-Week High: $100
- $AFRM Stock Price Target: $79
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What Happened?
Affirm (AFRM) stock rose on Friday after Morgan Stanley named it a top pick, reiterating an Overweight rating with a $76 price target.
That implies about a 26% upside from where the stock traded on Thursday.
- Analyst James Faucette is bullish heading into Affirm’s Investor Forum on May 12.
- He expects the company to raise its targets for gross merchandise volume, profitability, and earnings per share at the event.
- If that happens, it could be a meaningful catalyst for the stock.
Morgan Stanley also pushed back on one of the biggest concerns hanging over Affirm stock — private credit exposure.
Fears that funding markets could tighten have weighed on the stock in recent months. But the firm pointed to stable asset-backed securities spreads as evidence that those worries are overblown. Demand from capital markets remains healthy.

Retail traders are paying attention too. Sentiment on Stocktwits flipped to “extremely bullish” on Friday, up from plain “bullish” the day before, with message volume running high.
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What the Market Is Telling Us About Affirm Stock
Affirm stock is down over 13% year-to-date, so today’s move looks like a relief rally backed by a credible bull case.
The underlying business is performing well.
- In its most recent quarter, GMV grew 36% year-over-year despite a headwind from a large retail partner transitioning off the platform.
- The Affirm Card is growing fast — active cardholders up 121% and card GMV up nearly 160% year-over-year.
- Consumer credit quality remains healthy, and funding costs are near their best levels since 2021.

Q3 earnings are due May 7, with analysts expecting $995.7 million in revenue and $0.68 in EPS.
That report, followed by the Investor Forum on May 12, sets up a busy stretch for Affirm stock over the next few weeks.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!