Key Stats for Amazon Stock
- Past-Week Performance: -3%
- 52-week Range: $161 to $259
- Valuation Model Target Price: $354
- Implied Upside: 45.7% over 2.0 years
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What Happened?
Amazon (AMZN) stock fell about 3% over the past week, starting the week in the low $240s before sliding to around $236/share by Friday and finishing near the lower end of its recent trading range.
The stock has been experiencing increased volatility, falling nearly 4% from its early January highs, as upside momentum cooled.
Early in the week, shares attempted to extend their rally but failed to hold gains near recent highs, which marked the start of the pullback.
Selling pressure built through the middle of the week as large-cap technology stocks broadly moved lower.
With no company-specific announcements, earnings updates, or guidance changes, Amazon’s decline tracked broader market action rather than new information about the business.
By week’s end, shares stabilized near short-term support levels. The move reflected profit-taking after a strong run and ongoing volatility near recent highs, not a change in Amazon’s underlying fundamentals or outlook.
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Is Amazon Undervalued?
Under valuation model assumptions, the stock is modeled using:
- Revenue Growth (CAGR): 11.5%
- Operating Margins: 13.4%
- Exit P/E Multiple: 32.6x
Based on these inputs, the model estimates a target price of $354, implying 45.7% total upside from the recent share price over the next 2.0 years.
Over the next year, performance is most influenced by AWS usage trends, particularly whether enterprise customers expand higher-intensity workloads such as AI-related compute, which carry stronger utilization and incremental margins.
Advertising remains a key earnings driver, as growth in sponsored listings adds revenue with minimal incremental cost and directly supports margin expansion.
Retail profitability continues to improve as faster delivery speeds, better inventory placement, and a higher mix of third-party sales support operating leverage, even if overall consumer demand remains uneven.
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