Monster Beverage Rose 5% Last Week. Here’s Why the Run Toward $82 Could Be Just the Beginning

Nikko Henson3 minute read
Reviewed by: Thomas Richmond
Last updated Jan 23, 2026

Key Stats for Monster Beverage Stock

  • Past-Week Performance: 5%
  • 52-Week Range: $46 to $82
  • Valuation Model Target Price: $87
  • Implied Upside: 7.9% over 1.9 years

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What Happened?

Monster Beverage stock rose about 5% over the past week, climbing steadily across multiple sessions and finishing near $82, close to the upper end of its recent range.

The move followed renewed analyst price target activity, with several firms revisiting expectations for international energy drink growth and improved visibility around pricing and promotional activity. Those updates helped reinforce confidence in Monster’s near-term earnings outlook.

Sentiment was also supported by continued focus on Monster’s expanding global distribution footprint, particularly in international markets where volume growth has remained stronger than in the U.S. Investors viewed the stock as a relative beneficiary of steady consumer demand within the broader beverage space.

Overall, the advance reflected a combination of positive analyst revisions and positioning ahead of upcoming earnings rather than a reaction to a single headline, allowing shares to move higher with limited selling pressure.

Monster Beverage stock
Monster Beverage Guided Valuation Model

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Is Monster Beverage Fairly Valued?

Under valuation model assumptions, the stock is modeled using:

  • Revenue Growth (CAGR): 9.0%
  • Operating Margins: 31.4%
  • Exit P/E Multiple: 31.9x

Based on these inputs, the model estimates a target price of $87, implying 7.9% total upside from the recent share price near $81 to $82 over the next 1.9 years, or roughly 4% per year, suggesting the stock is close to fairly valued at current levels.

Over the next 12 months, results are likely shaped by Monster’s ability to sustain mid-to-high single-digit revenue growth through international expansion and continued distribution gains, particularly as newer energy and alcohol-adjacent products scale off a larger base.

Margin performance remains a critical driver, with outcomes tied to how effectively Monster balances marketing investment and input costs while maintaining pricing power across its core energy portfolio.

Innovation in new product categories, disciplined pricing, and steady share repurchases can help support earnings per share growth even if the valuation multiple stays relatively stable.

Monster Beverage appears fairly valued at current levels, with future performance likely driven by consistent earnings execution and incremental growth catalysts rather than a major valuation re-rating.

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  2. Operating Margins
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