Key Stats for Hasbro Stock
- Price Change: +7.3%
- Current Price: ~$104
- TIKR Model Target: $111
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What Happened?
Hasbro (HAS) skyrocketed 7.3% to close near $104 on Tuesday.
Hasbro hit a new multi-year high as investors aggressively accumulated shares following a blowout fourth-quarter earnings report.
The primary catalyst was a staggering increase in profitability.
The company reported adjusted operating profit growth of nearly 180%, driven by the explosive success of its digital gaming division.
Investors were thrilled by the performance of “Wizards of the Coast.”
Revenue surged 86% in the quarter thanks to blockbuster releases like Magic: The Gathering sets and the hit mobile game Monopoly Go!.
The bullish sentiment was cemented by the announcement of a new $1 billion share repurchase program, signaling management’s confidence that the turnaround is complete and cash flow is durable.
Analysts at Goldman Sachs highlighted the company’s “extraordinary” margin expansion, noting that operating margins reached a record level above 24% for the full year.
With new partnerships announced for Harry Potter and K-pop merchandise, the market is now pricing in a sustained growth cycle for 2026 and beyond.
See analysts’ growth forecasts and price targets for Hasbro stock (It’s free!) >>>
Is Hasbro Undervalued Today?
During the earnings call, CEO Chris Cocks emphasized the company’s return to dominance.
He stated: “Hasbro now reaches more than 1 billion people every year… In the fourth quarter, Hasbro grew revenues by more than 30%.”
CFO Gina Goetter reinforced the financial strength, noting: “Adjusted earnings per diluted share were $1.51, capping a year of accelerating momentum.”
Goetter also confirmed the capital return plans: “We remain firmly committed to returning cash to shareholders… the board has authorized a new $1 billion share repurchase program.”
Read the full Hasbro Transcript on TIKR to see the 2026 Roadmap >>>
According to TIKR’s Advanced Valuation Model, the stock is fairly valued but still offers upside as the turnaround matures.
- Target Price: $111
- Current Price: ~$104
- Potential Upside: +6.8%
Valuation Deep Dive
The investment case for Hasbro is a “digital transformation” play.
With the stock trading at ~$104, the market has priced in the initial turnaround success, but the $111 target implies further gains from gaming and licensing.
- The Wizards Cash Cow: The Wizards of the Coast segment is generating software-like margins (45%), justifying a higher valuation multiple for the entire company.
- The Buyback Support: The $1 billion buyback acts as a floor for the stock price, reducing share count and boosting EPS growth.
- The Value Gap: The $111 target reflects the belief that as Hasbro continues to shed low-margin toy lines and focus on high-margin digital IP, it will trade more like a gaming company than a toy maker.
If Hasbro can maintain this momentum with its 2026 slate, the path to $111 is paved by consistent double-digit earnings growth.
Conclusion: Playing to win. With a 6.8% upside potential to $111, Hasbro remains a solid hold for investors looking for exposure to the booming digital gaming and collectibles market.
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How Much Upside Does Hasbro Stock Have From Here?
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
