Key Stats for GoPro Stock
- Current Price: $1.20
- Street Target: $1.30
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What Happened?
GoPro (GPRO) stock has lost more than 60% over the past twelve months, falling from a 52-week high of $3.05 to $1.20, and hitting a max drawdown of 78.28% on March 20, 2026.
Bulls see a micro-cap with real catalysts priced like a company heading to zero. Bears see four straight years of revenue decline and no proof that any new initiative will reverse it.
The Q4 2025 earnings report on March 5 set the tone. Revenue came in at $202 million against guidance of $220 million, though the quarter did produce positive adjusted EBITDA of $1 million.
The stock fell 24.00% that day. For 2026, management guided revenue of $750 million to $800 million, nearly 20% growth at the midpoint, while warning that higher memory costs would pressure margins by approximately 500 basis points.
Two developments this month shifted the narrative.
On April 13, GoPro announced it would pursue defense and aerospace opportunities, engaging Oliver Wyman to map addressable segments, product synergies, and go-to-market strategies with defense, government, and aerospace stakeholders.
The stock rose following the announcement.
Then on April 14, GoPro unveiled the MISSION 1 Series, the world’s smallest, lightest, and most rugged 8K and 4K Open Gate cinema cameras, featuring a 50MP 1-inch sensor and the GP3 processor, with global availability starting May 28. GoPro is presenting the full lineup at the 2026 NAB Show beginning April 19.
Founder and CEO Nicholas Woodman stated in the Q4 2025 earnings press release: “GP3 enables a more premium camera lineup with category-leading image quality and processing performance, positioning GoPro to compete at even higher tiers of the digital imaging market while fortifying a leadership position in our existing product categories.”
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Is GoPro Undervalued Today?
At $1.20 and a market cap of roughly $197 million, GoPro trades at 0.30x NTM EV/Revenue, a multiple that prices in continued erosion. The bear case is well-supported: the sole analyst covering the stock carries a Sell.
According to GoPro’s Q4 2025 earnings press release, full-year camera sell-through fell to approximately 2.0 million units, down 20% year over year, and the subscriber base declined to 2.36 million, down 7%.
The restructuring progress is real. Per the Q4 2025 earnings press release, operating expenses fell $93 million in 2025 to $261 million, a 26% decrease from 2024; inventory was cut 35%, and cash flow from operations improved by $104 million year over year. Non-GAAP loss per share improved to $0.30 in 2025 from $2.42 in 2024, per the same release.
The GP3 platform is the central argument for recovery.
Woodman described GP3 as a 5-nanometer chip versus GP2’s 12-nanometer design, delivering more than twice the pixel processing power, a dedicated AI neural processing unit, and internal testing showing runtimes 40% to 90% longer than competitors.
It is designed to scale across action, 360, vlogging, and cinema cameras, meaning it underpins the entire product roadmap, not just one launch. The AI content licensing program adds a separate revenue layer: subscribers have contributed more than 500,000 hours of video for AI model training since Q3 2025, with additional licensing agreements expected throughout 2026.
The risks are equally concrete. Memory cost headwinds hit right as the GP3 launch requires clean execution. The 2026 adjusted EBITDA guidance of $10 to $20 million, per the Q4 earnings call, leaves almost no buffer for a product miss. Net debt stands at $33.64 million against a company that was cash-flow negative on a trailing basis.
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Conclusion
Watch Q1 2026 revenue at the next earnings report, expected around May 11, 2026. If MISSION 1 preorder demand is cited and the $750 to $800 million guidance holds, the GP3 cycle is gaining traction. If management guides lower or flags further margin compression, the bear case is confirmed.
GoPro at $1.20 is a turnaround story with real catalysts and real execution risk. Right now, the stock is pricing in the risk more than the opportunity. The Trusted Agent Protocol, facilitating triple-digit stablecoin settlement growth and ripping friction out of B2B payments, Visa is securing its dominance in the next era of commerce. The fundamental upside to a $547 valuation makes Visa an exceptionally strong total-return opportunity.
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Should You Invest in GoPro?
The only way to really know is to look at the numbers yourself. TIKR gives you free access to the same institutional-quality financial data that professional analysts use to answer exactly that question.
Pull up GoPro, and you’ll see years of historical financials, what Wall Street analysts expect for revenue and earnings in the quarters ahead, how valuation multiples have moved over time, and whether price targets are trending up or down.
You can build a free watchlist to track GoPro alongside every other stock on your radar. No credit card required. Just the data you need to decide for yourself.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
