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Key Stats for Tripadvisor Stock
- Price Change: +11%
- Current Share Price: $15
- 52-Week High: $18.66
- $TRIP Stock Price Target: $16.88
What Happened?
Tripadvisor (TRIP) stock surged over 11% after a Wall Street Journal report revealed that activist hedge fund Starboard Value has built a stake of more than 9% in the company.
According to the report, Starboard believes Tripadvisor is undervalued and sees opportunities to enhance shareholder returns through operational improvements and strategic changes. While no public demands have been made yet, Starboard has a long history of taking active roles in underperforming businesses.
The firm previously pushed for board changes and strategic overhauls at companies like Darden Restaurants (leading to the breakup of Red Lobster), Autodesk, and Box. In many cases, its activism has led to improved cost controls, asset sales, or more disciplined capital allocation.
Tripadvisor has struggled to regain momentum after the pandemic, with shares down over 20% in the past year. The stock is down over 80% in the past decade.
The company has been trying to reposition itself while navigating a competitive and changing online travel landscape by focusing on its experiences platform, Viator, and restaurant booking app, TheFork.
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Analysts have been divided on Tripadvisor’s future, citing slowing growth in its core business but long-term promise in newer segments.
Starboard’s arrival may act as a catalyst to unlock shareholder value, whether through a sale, asset spin-offs, or a broader restructuring. Investors are betting this stake is the start of a bigger transformation story.
What the Market Is Telling Us About Tripadvisor Stock
The 11% surge in Tripadvisor stock reflects growing investor optimism that Starboard Value’s activist involvement could lead to a broader transformation at the company.
Tripadvisor shares have fallen over 20% in the past year, as growth in its core review and ad-based platform stalled and investors questioned the profitability of newer verticals like Viator and TheFork.
Starboard has a reputation for unlocking shareholder value at companies it sees as bloated or mismanaged. That history gives weight to the idea that Tripadvisor’s structure and spending could be reshaped to improve margins and capital returns.
The market sees this activist stake as a vote of confidence in Tripadvisor’s assets, especially as travel demand continues to recover globally. However, activist campaigns often take time, and there’s no guarantee Starboard will succeed in influencing the board or driving immediate change.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
