KeyBanc Backs FIGS Apparel Stock On Global Retail Expansion And Robust Consumer Demand

Aditya Raghunath4 minute read
Reviewed by: Thomas Richmond
Last updated Jun 25, 2026

Key Stats for FIGS Stock

  • Price change for FIGS stock: 7%
  • $FIGS Share Price as of Jun. 24: $12
  • 52-Week High: $17
  • $FIGS Stock Price Target: $18

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What Happened?

FIGS (FIGS) stock is getting a boost after KeyBanc reiterated its Overweight rating and $19 price target on the healthcare apparel brand. At the current price of about $12, that target implies significant upside.

KeyBanc hosted meetings with FIGS CFO Sarah Oughtred and SVP of Investor Relations Tom Shaw.

The conversations covered customer health, pricing power, and longer-term growth plans across three key areas: the Teams business, international expansion, and physical retail stores.

The takeaways were encouraging.

  • Management said customer engagement and retention trends remain healthy.
  • Pricing actions taken earlier in the year — on about a third of styles — are sticking with less resistance than expected.
  • KeyBanc analyst Ashley Owens noted this “reinforces confidence in the momentum of the FIGS brand” and said the company’s “growth algorithm remains intact.”

The timing aligns with a strong Q1 earnings report. FIGS stock pulled back in after-hours trading following those results despite the company beating expectations on both revenue and earnings.

  • Revenue came in at $159.9 million, topping the $152.48 million estimate.
  • EPS hit $0.03, well above the $0.01 forecast.
  • Revenue has grown by 18.7% over the last 12 months, and gross margins are 66.6%.

The broader business story is compelling.

  • Active customers surpassed 3 million for the first time.
  • International revenue jumped 50% year-over-year.
  • The company now operates in 85 markets globally, up from 32 at the end of 2024.
  • Four new community hub stores are planned for the second half of the year.
FIGS Stock Revenue, EBIT and Free Cash Flow Estimates in Billion USD (TIKR)

The Teams business — which sells directly to healthcare institutions — is also building momentum, with a new Teams store launched in March to simplify bulk ordering.

For the full year, FIGS raised its revenue growth outlook to 14-16%, up from its prior guidance of 10-12%. Adjusted EBITDA margin guidance was also lifted to 13-13.2% from between 12.7% and 12.9%.

See analysts’ growth forecasts and price targets for FIGS stock (It’s free) >>>

What the Market Is Telling Us About FIGS Stock

FIGS stock looks like a case where the market hasn’t fully caught up to the fundamentals.

The brand is growing, pricing is holding, and new channels are gaining traction. KeyBanc’s channel checks suggest the momentum is real and durable.

FIGS Stock Valuation Model (TIKR)

With FIGS stock trading well below its $19 price target, it may be worth a closer look for investors interested in consumer growth stories with a defensible niche.

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How Much Upside Does FIGS Stock Have From Here?

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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