Down 58% In Last 12 Months, Is Goosehead Insurance Stock a Bargain Buy in 2026?

Aditya Raghunath6 minute read
Reviewed by: Thomas Richmond
Last updated Jun 25, 2026

Key Takeaways:

  • Growth Accelerating: Goosehead’s new business commissions grew 29% in Q1 2026 — the fastest pace in nearly five years.
  • Price Projection: Based on current assumptions, GSHD stock could reach $91.22 by December 2028.
  • Potential Gains: That target implies a total return of 110.2% from the current price of $43.40.
  • Annual Return: Investors could see roughly 34.2% annualized growth over the next 2.5 years.

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Goosehead Insurance (GSHD) has had a rough few years for shareholders. The stock is down 58% over the last 12 months, even as the underlying business has continued to grow.

Revenue grew 16.2% last year. The three-year CAGR is 18.2%. Yet the stock trades near multi-year lows. Q1 2026 results suggest the business is picking up speed rather than slowing down.

Total revenue jumped 23% to $93 million. Adjusted EBITDA rose 57% to $24.4 million, with margins expanding to 26%.

Policies in Force grew 14% to 2 million. The company bought back nearly 1 million shares; it now has fewer shares outstanding than it did at the time of its IPO.

Management called it a “strong start to the year” — and on the numbers, it’s hard to argue otherwise.

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What the Model Says for Goosehead Stock

We analyzed Goosehead through the lens of a distribution platform that is quietly building something genuinely new in personal lines insurance.

The core business is a franchise-based independent insurance agency with over 200 carrier partners and roughly 2,500 agents nationwide.

That scale gives Goosehead a real edge — no other agency can match its coast-to-coast policies for both home and auto with a single service infrastructure.

But the more interesting story is what’s coming. Goosehead just launched what it calls Digital Agent 2.0 — the first true choice-based online insurance shopping platform in the U.S. Clients can now shop, quote, and buy home and auto insurance fully digitally, partially digitally, or with a human agent.

Carriers are paying up for access to this channel, with some willing to offer above-market commission rates because of the quality of business flowing through it.

AI is also showing up in the numbers. Lily, Goosehead’s AI phone assistant, now fully resolves about 19% of inbound calls without transferring to a live agent. Intelligent routing tools have freed up roughly 40 full-time service employees for higher-value work. These aren’t pilot programs anymore — they’re running at scale.

The enterprise sales channel, which barely existed two years ago, now contributes about 20% of new business production and grew over 70% year-over-year in Q1. It draws from a pool of 6.3 million potential clients across mortgage and financial services partners.

Using a forecast of 17.6% annual revenue growth and 21.8% operating margins, with an exit P/E of 15.8x, our model projects GSHD reaching $91.22 by December 2028. That’s a 110.2% total return, or 34.2% annualized.

The 15.8x P/E assumption sits far below GSHD’s one-year average of 32.6x, three-year average of 66.8x, and five-year average of 82.7x. The model assumes continued multiple compression. Any stabilization in the multiple — let alone expansion — could add significantly to returns.

Our Valuation Assumptions

GSHD Stock Valuation Model (TIKR)

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Our Valuation Assumptions

TIKR’s Valuation Model lets you plug in your own assumptions for a company’s revenue growth, operating margins, and P/E multiple, and calculates the stock’s expected returns.

Here’s what we used for GSHD stock:

1. Revenue Growth: 17.6%

Goosehead has grown revenue by 16.2% over the past year and by 20.4% annually over three years.

The 17.6% assumption is in line with recent history and below the five-year CAGR of 24.7%.

Management reiterated full-year guidance of 10% to 19% total revenue growth, with acceleration expected in the second half as improvements in client retention flow through.

2. Operating margins: 21.8%

Trailing EBIT margins are 20.4%. The model assumes modest improvement to 21.8%, reflecting AI-driven efficiency gains in the service organization and operating leverage as the franchise network scales.

The five-year average margin of 12.6% understates the current trajectory, as the business has structurally improved.

3. Exit P/E Multiple: 15.8x

GSHD’s current NTM P/E is 19.8x. The model assumes further compression to 15.8x — a conservative stance that gives no credit for re-rating.

The stock has historically commanded much higher multiples, so any improvement in investor sentiment would be additive.

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What Happens If Things Go Better or Worse?

Here’s how GSHD stock could perform under different scenarios by December 2030:

  • Low Case: With revenue growing at 15.6% and net income margins of 18%, investors could see a total return of 192% (26.7% annually).
  • Mid Case: At 17.3% revenue growth and 19.4% net income margins, the total return climbs to 267.1% (33.3% annually).
  • High Case: If revenue grows at 19.1% and margins reach 20.6%, total returns could hit 353.1% (39.7% annually).
GSHD Stock Valuation Model (TIKR)

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All three scenarios deliver strong returns from today’s price.

The difference between them comes down to how quickly Digital Agent 2.0 scales, whether enterprise sales continue their rapid growth, and how fast client retention climbs toward and beyond 86%.

How Much Upside Does Goosehead Insurance Stock Have From Here?

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All it takes is three simple inputs:

  • Revenue Growth
  • Operating Margins
  • Exit P/E Multiple

If you’re not sure what to enter, TIKR automatically fills in each input using analysts’ consensus estimates, giving you a quick, reliable starting point.

From there, TIKR calculates the potential share price and total returns under Bull, Base, and Bear scenarios so you can quickly see whether a stock looks undervalued or overvalued.

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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