Intuit Rose 17% This Week. Here’s How Much the Stock Could Rise in 2026

Nikko Henson4 minute read
Reviewed by: Thomas Richmond
Last updated Mar 3, 2026

Key Stats for INTU Stock

  • This-Week Performance: 17%
  • 52-Week Range: $349 to $814
  • Valuation Model Target Price: $591
  • Implied Upside: 41%

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What Happened?

Intuit stock rose about 17% this week, finishing near $419 per share as investors reacted to stronger-than-expected quarterly results, reaffirmed full-year guidance, and continued momentum across the company’s AI-driven platform.

The sharp move reflected renewed confidence in durable double-digit growth and expanding margins rather than short-term trading activity.

The stock jumped after Intuit reported Q2 revenue of $4.7 billion, up 17%, with non-GAAP EPS of $4.15. Online Ecosystem revenue increased 21%, while QBO Advanced and Intuit Enterprise Suite grew about 40%.

Total online payment volume rose 29%, and TurboTax revenue climbed 12% even as IRS returns were down more than 5 points through early February.

CEO Sasan Goodarzi said, “We delivered an outstanding quarter,” and management reaffirmed fiscal 2026 revenue growth of 12% to 13% with non-GAAP EPS guidance of $22.98 to $23.18, reinforcing visibility into continued margin expansion this year.

Analyst reactions were active following the report. Deutsche Bank cut its price target to $600 from $850 but maintained a Buy rating. JPMorgan lowered its target to $605 from $750 while keeping an Overweight rating. Royal Bank of Canada reduced its target to $600 from $850 and reiterated Outperform.

Citigroup trimmed its target to $649 from $803, Stifel reduced its target to $500 from $800, and BMO Capital Markets lowered its target to $550 from $624, all while maintaining positive ratings.

The revisions reflected multiple compression across software rather than deteriorating fundamentals, as most firms continued to cite AI monetization and mid-market expansion as key drivers for 2026.

Institutional positioning was mixed. William Blair reduced its stake by 5.8%, TIAA Trust cut its position by 32.5%, and Nicholas Hoffman & Company sold 73.7% of its holdings.

Meanwhile, Andra AP fonden increased its stake by 96.9%, Rafferty Asset Management raised its position by 4.7%, Handelsbanken Fonder added 11.7%, and Sumitomo Mitsui Financial Group increased its stake by 8.5%.

Institutional ownership remains about 83.66%, and the combination of strong operating results, constructive analyst outlooks, and selective fund repositioning defined this week’s advance.

Intuit stock
INTU Guided Valuation Model

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Is INTU Undervalued?

Under valuation assumptions, the stock is modeled using:

  • Revenue Growth (CAGR): 12.4%
  • Operating Margins: 41.4%
  • Exit P/E Multiple: 17.2x

Revenue is projected to increase from about $21.2 billion in fiscal 2026 to roughly $26.8 billion by fiscal 2028, supported by deeper QuickBooks Online penetration, payroll attach rates, payments growth, and mid-market expansion through Intuit Enterprise Suite.

The company’s AI-native platform is driving higher average revenue per customer by automating workflows, increasing ecosystem attachment, and expanding usage across payments and payroll.

Intuit stock
INTU Revenue & Analyst Growth Estimates Over Five Years

Operating margins trending toward 41% reflect software scale and AI-driven efficiency gains. Management highlighted strong productivity benefits from its AI agents, which are saving customers time and improving monetization opportunities across assisted tax, payroll, and financial services.

Growth in higher-tier subscriptions and payments volume remains central to sustaining margin expansion through fiscal 2026.

At around $419 per share, the valuation framework implies a target price near $591, suggesting about 41% total upside.

At current levels, Intuit appears undervalued, with performance in 2026 likely driven by AI monetization, mid-market adoption, and sustained double-digit revenue growth rather than multiple expansion alone.

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How Much Upside Does INTU Stock Have From Here?

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  1. Revenue Growth
  2. Operating Margins
  3. Exit P/E Multiple

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