Key Stats for Intuit Stock
- Price Change for Intuit stock: 0.6%
- $INTU Share Price as of Nov. 18: $650
- 52-Week High: $814
- $INTU Stock Price Target: $807
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What Happened?
Intuit (INTU) stock investors got a detailed look at the company’s AI strategy and growth plans during its annual Investor Day, as management showcased aggressive moves into artificial intelligence, mid-market business software, and strategic partnerships.
The financial technology giant, which makes TurboTax, QuickBooks, Credit Karma, and Mailchimp, delivered fiscal 2025 revenue of nearly $20 billion, up 16%, with an operating margin of 40%.
CEO Sasan Goodarzi emphasized the company’s transformation into what he calls a “system of intelligence” powered by AI, data, and human expertise.
Intuit has narrowed its focus from five strategic bets to three core areas: delivering “done-for-you” experiences across the platform, making money management central to everything, and aggressively pursuing mid-market businesses.
The most significant announcement came through a multi-year strategic partnership with OpenAI to integrate Intuit’s financial products directly into ChatGPT.
Users will soon be able to take financial actions through Intuit apps accessible within the ChatGPT experience, including finding the right credit card, scheduling tax experts, and managing business invoices.
This puts Intuit’s platform in front of hundreds of millions of ChatGPT users weekly.
Management also announced the global availability of AI agents across QuickBooks, enabling automated experiences for bookkeeping, customer management, financial summaries, and project management.
Early users report saving up to 12 hours per month on routine operations, and the company has deployed over 2 million customers engaging with AI agents, with over 80% repeat engagement.
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What the Market Is Telling Us About Intuit Stock
For Intuit stock, the Investor Day presentation revealed both impressive progress and ambitious long-term goals that may take time to materialize.
Management shared an internal aspiration to reach 20% revenue growth, up from the current 16%, though fiscal 2026 guidance came in at a more conservative 12-13% growth range.
CFO Sandeep Aujla described the guidance as “high confidence” rather than “aggressive,” noting several factors that temper near-term expectations.
The desktop QuickBooks business is slowing to low single-digit growth after completing migrations from license-based to subscription models.
Mailchimp and international operations remain areas of “constructive dissatisfaction” where management wants to see improvement before declaring victory.
The mid-market opportunity stands out as the most exciting growth driver for Intuit stock. The company’s Intuit Enterprise Suite (IES), launched just one year ago, is already generating $27,000 in average revenue per contract and growing its customer base by 23% year-over-year.
Management expects the mid-market to grow “meaningfully higher” than the 15-20% target for the overall business platform, driven by new accounting partnerships with firms such as Cherry Bekaert and Rehmann.
TurboTax Live, the assisted tax preparation business, has become a $2 billion revenue stream growing 47% annually through the combination of AI and human intelligence.
The company is expanding its local presence with approximately 20 new TurboTax stores and nearly 600 TurboTax Expert offices nationwide, recognizing that customers searching for local help are 5x more likely to convert.
On Credit Karma, the company saw 32% revenue growth and took 4-5 points of market share in credit cards and personal loans.
The platform now has nearly 150 million members, with new AI-powered features such as Debt Assistant and Credit Spark helping members build credit and manage their finances year-round. Credit Karma contributed a whole point to TurboTax growth as the platforms become more integrated.
Management emphasized that AI monetization isn’t a separate revenue line but embedded throughout the business.
When asked why the company doesn’t break out AI revenue like some competitors, Goodarzi explained that data and AI power everything from the $2 billion TurboTax Live business to all platform innovations.
The pricing increases implemented when launching AI agents in July already generated “automatically higher” contributions than what other companies report as standalone AI revenue.
Developers code 40% faster using AI assistance and deliver 39% more code per developer. The customer success organization achieved $135 million in cost savings in fiscal 2026 through AI-powered training, scheduling, and call routing. This productivity enabled 16% revenue growth last year while headcount remained flat.
For Intuit stock, the path to 20% growth requires three things working in concert: sustaining 40%+ growth in both TurboTax Live and mid-market, plus driving platform adoption as customers discover capabilities they didn’t know existed.
Management noted that 70% of prospects don’t know QuickBooks offers payroll despite being the largest SMB payroll provider, highlighting the discovery opportunity.
The company reaffirmed long-term targets of 15-20% revenue growth for the business platform, 6-10% for TurboTax, and 10-15% for Credit Karma.
With strong fundamentals, expanding operating margins, and $4 billion returned to shareholders in fiscal 2025 through dividends and buybacks, Intuit stock appears positioned for steady performance even if the 20% growth aspiration takes longer to achieve.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
