Key Stats for Hasbro Stock
- Past-week performance: +4.5%
- 52-week range: $49 to $89
- Valuation model target price: $102.99
- Implied upside: 18.8% over 2.0 years
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What Happened?
Hasbro (HAS) stock rose about 4.5% over the past week, climbing through most of the week before easing slightly late and finishing near $87.
Last week, UBS reiterated its Buy rating on Hasbro and bumped its price target from $89 to $99.
Other consumer discretionary and toy-related names also moved higher during the week, reinforcing that investors were selectively adding exposure to companies showing clear profitability trends.
As the stock approached the top end of its recent range, some profit-taking emerged. After a strong run over the past year, buying slowed late in the week, which explains the modest pullback despite Hasbro still finishing the week higher.
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Is Hasbro Stock Undervalued?
Hasbro is trading at a valuation that assumes its margin recovery continues and that recent cost actions translate into more stable earnings over the next several years. In the Valuation Model above, the stock was valued using:
- Annual Revenue Growth (CAGR): 6.6%
- Operating Margins: 23.5%
- Exit P/E Multiple: 16.0x
Based on these inputs, the model estimates a target price of $102.99, implying an 18.8% total return from the current share price and an annualized return of 9.1% over the next 2.0 years.
Hasbro’s results over the next year hinge on whether Wizards of the Coast continues to deliver steady, high-margin earnings, since that segment drives a disproportionate share of profitability.
Cost discipline remains a key earnings lever, as incremental expense control can lift margins meaningfully even if revenue growth stays modest.
Retail inventory trends also matter, because cleaner channels reduce discounting and improve price realization during key selling periods.
Execution across core franchises influences demand quality, determining whether sales come from repeat engagement rather than short-lived promotions.
Consistent free cash flow generation supports debt reduction and dividend coverage, reinforcing confidence in Hasbro’s current valuation.
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- Operating Margins
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