Key Stats for Zeta Global Stock
- Price Change: +13.35%
- Current Price: $16.98
- Valuation Model Target: $30.61
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What Happened?
Zeta Global (ZETA) shares surged 13.35% on February 24, 2026, closing at $16.98.
This upward momentum followed the company’s fourth-quarter earnings report, marking its eighteenth consecutive beat-and-raise quarter.
The cloud-based marketing technology company delivered fourth-quarter revenue of $395 million, representing a 28% year-over-year increase excluding acquisitions and political candidate spending.
Management aggressively raised its full-year 2026 guidance, projecting revenue of $1.755 billion and representing a 35% growth rate.
CEO David Steinberg highlighted the structural shift in how enterprises approach artificial intelligence.
Steinberg stated verbatim: “Our momentum is driven by AI shift from feature to infrastructure across the enterprise, and Zeta is built for this transformation.”
The company is preparing for the general availability of Athena, a highly anticipated AI-powered agent designed specifically to optimize enterprise marketing workflows.
To support this rollout, Zeta recently formed a strategic partnership to embed large language models directly into its foundational architecture.
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Is Zeta Global Undervalued Today?
The TIKR Model indicates that the market is severely underpricing the compounding financial effects of the company’s rapidly expanding enterprise footprint.
The model projects a target price of $30.61, representing an 80.3% potential total return from current levels.
Wall Street analysts are recognizing that Zeta is fundamentally taking market share from legacy marketing point solutions through its integrated “One Zeta” strategy.
This consolidated platform approach drove the company’s net revenue retention rate to a record 120% in 2025.
CFO Chris Greiner detailed exactly why this structural shift creates highly predictable revenue streams and justifies a premium valuation.
Greiner stated verbatim: “The growth and prominence of super-scaled customers is by design. It reflects how we manage the business internally, shows the efficacy of our land, expand, extend, hunter-farmer sales motion, along with the power of One Zeta working in unison.”
Read the full Zeta Global Transcript on TIKR to see the revenue breakdown >>>
Valuation Deep Dive
The TIKR Advanced Valuation Model identifies Zeta Global as a highly disruptive software provider capturing enterprise marketing budgets.
- Target Price: $30.61
- Current Price: $16.98
- Annualized Return (IRR): 16.5%
Super-Scaled Customer Growth: The company’s revenue profile is heavily concentrated among massive enterprise clients. Customers spending at least $1 million annually now represent nearly 90% of total revenue. By integrating advanced deterministic identity graphs into its Data Cloud, Zeta delivers a verified 600% return on ad spend, driving these super-scaled clients to rapidly consolidate their marketing tools onto the Zeta platform.
Operating Leverage and Free Cash Flow: Zeta pairs its 35% forward growth rate with severe financial discipline. The company generated $165 million in free cash flow in 2025, representing a 12.6% margin and a 78% year-over-year increase. Management expects this structural operating leverage to continue, allowing the company to aggressively execute stock repurchases with its remaining $139 million authorization while funding future acquisitions.
Conclusion: A defining AI disruptor in the global marketing ecosystem. Zeta Global offers an 80.3% projected total return potential. The path to $30.61 is supported by record net revenue retention, the rollout of the Athena AI agent, and massive operating leverage driven by expanding super-scaled enterprise customers.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
