Key Stats for Pure Storage Stock
- This Week Performance: -8%
- 52-Week Range: $35 to $101
- Current Price: $68
What Happened?
Everpure, formerly Pure Storage, dropped 8% this week to $67.7, a jarring market response that reveals investors are treating its sweeping rebrand and 1touch acquisition announcement as an identity risk rather than the AI-era transformation story management is aggressively pitching.
Just this Monday, CEO Charles Giancarlo personally authored the rebrand announcement, directly framing the Everpure identity and the 1touch acquisition as a unified strategic pivot, signaling that this repositioning carries the full conviction of the company’s top leadership rather than a routine marketing refresh.
The engine behind the strategic shift is the Enterprise Data Cloud architecture, which directly attacks two unsolved enterprise problems: dataset management still run by people rather than software, and legacy storage infrastructure fundamentally unequipped to serve AI and analytics workloads at the scale modern enterprises now demand.
The market is actively re-rating Everpure from a best-in-class all-flash storage vendor into an intelligent data management platform covering a significantly larger and more defensible category, though the 8% selloff this week signals that investors are demanding execution evidence before pricing in the expanded identity.
Charles Giancarlo, CEO of Everpure, stated this Monday’s rebrand announcement that “Everpure reflects the company we have become as we help enterprises unleash the full power of their data,” directly tying the name change to the 1touch acquisition and the company’s Enterprise Data Cloud ambitions.
Supporting the strategic credibility of the rebrand, Everpure launched with public endorsements from 14 major enterprise partners including Fiserv, Nutanix, Red Hat, Rubrik, and Veeam, each validating the Enterprise Data Cloud vision from a customer and ecosystem standpoint rather than a purely theoretical positioning exercise.
Over the next three to five years, Everpure’s combination of policy-driven data governance, the 1touch data intelligence layer, and a 14-partner enterprise ecosystem positions it to compete directly for the data management budgets that legacy storage vendors and pure-play cloud platforms currently split, making this week’s selloff a potential entry point for patient investors.
Wall Street’s Take on PSTG Stock
The rebrand to Everpure and the 1touch acquisition signal a deliberate push into a larger total addressable market, but the stock’s 8% drop this week to $67.7 suggests investors are demanding proof that this data management pivot can actually accelerate revenue beyond the current single-digit growth trajectory.
The fundamental case for patience is grounded in improving profitability, with consensus projecting fiscal 2026 revenue reaching $3.6 billion at 14.8% growth, normalized EPS climbing 14.6% to $1.9, and EBITDA margins holding steady at 21.5%, demonstrating that the core business continues compounding even as the strategic transformation unfolds.

Wall Street remains broadly constructive despite this week’s selloff, with 10 Buys and 4 Outperforms among 19 analysts driving a mean price target of $92.0, representing 35.9% upside from the current $67.7 close, a gap that implies the market has not yet credited Everpure’s expanded platform ambitions.
The target spread reinforces the stakes, with bulls anchoring at $105.0 and bears at $60.0, a $45.0 range that reflects genuine disagreement over whether the Enterprise Data Cloud strategy and 1touch integration can meaningfully accelerate growth or simply repackage existing capabilities under a new name.
What Does the Valuation Model Say?

Notably, the valuation model uploaded reflects Reddit’s figures rather than Pure Storage’s, so a PSTG-specific DCF cannot be cited here accurately; pulling the correct Everpure valuation model on TIKR would give the clearest picture of what the 1touch acquisition means for long-term IRR.
The primary risk is execution credibility, as Everpure is asking the market to re-rate a business growing revenue at 14.8% annually as a premium AI data management platform while the 1touch acquisition terms remain undisclosed and the Enterprise Data Cloud monetization model has yet to demonstrate meaningful acceleration.
At $67.7 with 35.9% upside to the Street mean and a transformative rebrand still unproven, Everpure looks like a wait-and-see story where the entry point improves significantly if management delivers one strong quarter of accelerating growth under the new platform identity.
Should You Invest in Pure Storage, Inc.?
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