Key Stats for DECK Stock
- Price Change for Deckers Outdoor stock: +11%
- Current Share Price: $117
- 52-Week High: $224
- DECK Stock Price Target: $122
What Happened?
Deckers Outdoor (DECK) stock surged over 11% on Friday after the footwear company delivered a blowout first-quarter earnings report that exceeded Wall Street expectations.
The company, known for its HOKA running shoes and UGG boots, reported revenue of $965 million, a 17% increase year-over-year and well above the analyst consensus of $900.4 million.
Both of Deckers’ flagship brands showed impressive growth despite a challenging consumer environment. HOKA revenue jumped 20% to $653 million, while UGG sales increased 19% to $265 million during what’s typically a slow seasonal quarter for the sheepskin boot brand.
Perhaps most impressively, earnings per share rose 24% to $0.93, crushing estimates of $0.68 in a quarter where analysts had actually expected a decline.

The strength came primarily from international markets, which grew 50% and now represent nearly half of total revenue, with particular momentum in China and Europe.
Wholesale revenue also outperformed, rising 27% as the company benefits from consumers’ preference for in-store shopping experiences.
See analysts’ growth forecasts and price targets for Deckers Outdoor (It’s free!) >>>
What the Market Is Telling Us About DECK Stock
Despite ongoing concerns about the impacts of tariffs, with management expecting $185 million in additional costs from new trade policies, investors are clearly relieved by the company’s ability to maintain strong growth momentum.
The international diversification story is resonating, showing that Deckers isn’t overly dependent on the U.S. consumer.

However, the retailer’s cautious Q2 guidance, which calls for revenue growth to slow to around 7% and earnings per share to potentially decline year-over-year, suggests that management remains prudent about the macro environment.
Trading at just 18 times earnings after today’s gains, DECK stock still appears reasonably valued for a company delivering this level of growth in a challenging retail landscape.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!