Why Apple Stock Looks Compelling After Its Q2 Gross Margin and Services Record in 2026

Gian Estrada6 minute read
Reviewed by: David Hanson
Last updated Jun 18, 2026

Key Takeaways for Apple Stock

  • Apple posted $111.2 billion in revenue for Q2 FY2026, a March quarter record and 17% above the prior-year period.
  • Gross margins reached 49%, the highest level in at least eight quarters, driven by record Services revenue of $31 billion.
  • Operating income grew 21% year-over-year to $35.89 billion despite a 24% surge in operating expenses.
  • TIKR’s model values AAPL at approximately $434 by September 2030, implying around 47% total return from the current price.

Want to see how Apple’s gross margin expansion compares to its own history and to peers? Pull up AAPL on TIKR for free →

Apple Hit a March Quarter Record, But the Real Story Is in the Margins

apple stock q2 2026 earnings
AAPL Stock Q2 2026 Earnings in USD (TIKR)

Apple Inc. (AAPL) reported $111.2 billion in revenue for its fiscal second quarter ended March 28, 2026, a March quarter record that cleared the top of management’s own guidance range despite supply chain constraints on iPhone and Mac.

CEO Tim Cook attributed the outperformance primarily to the iPhone 17 family, which drove iPhone revenue to $57 billion for the quarter.

iPhone revenue grew 22% year-over-year, a March quarter record, even as supply limitations on advanced semiconductor nodes constrained shipments.

Services reached an all-time quarterly record at $31 billion, up 16% from a year ago, with all-time highs across most individual services categories.

Mac posted $8.4 billion, up 6% year-over-year, with MacBook Neo generating demand that Cook described as exceeding internal forecasts.

Cook announced his retirement as CEO effective September 1, 2026, with hardware engineering chief John Ternus stepping into the role.

Ternus told analysts on the call that the company’s culture of financial discipline would continue under his leadership.

CFO Kevan Parekh flagged that memory costs created a measurable drag on product gross margins in the quarter and guided for “significantly higher” memory costs in the June quarter.

For June guidance, Apple projected revenue growth of 14% to 17% year-over-year and gross margin of 47% to 49%.

Cook said Greater China revenue grew 28% in the quarter and 33% for the first half of fiscal 2026, both March quarter records driven by iPhone.

Apple’s Q2 numbers show why this is one of the most debated tech stocks heading into a CEO transition. See the full financial picture on TIKR for free →

Apple’s Gross Margin Reached a Multi-Year High While R&D Spending Hit a Record

apple stock quarterly financials
AAPL Stock Quarterly Financials (TIKR)

Apple’s gross margin reached 49% in Q2 FY2026, the highest level recorded across the eight-quarter income statement window.

That expansion reflects the growing weight of Services, which CFO Kevan Parekh described as the driver of sequential gross margin improvement on the earnings call.

Revenue rose to $111.18 billion, an acceleration from the 16% growth rate posted in the prior quarter.

Operating margin came in at 32%, holding above the prior-year quarter’s 31% despite a significant rise in operating expenses.

R&D spending reached $11.42 billion, the highest single-quarter figure in the income statement window, as Apple accelerated investment into Apple Intelligence and new silicon platforms.

Operating income grew 21% year-over-year, outpacing the rate of revenue growth and confirming that the cost structure absorbed the R&D ramp without compressing returns.

That relationship, operating income scaling faster than revenue, is the signal the income statement offers that the Services margin engine is doing structural work rather than benefiting from a one-time mix effect.

Apple Trails Microsoft, Alphabet, and Meta on Gross Margin, But the Gap Is Narrowing

apple stock gross margins vs peers
AAPL Stock Gross Margins vs MSFT Stock, GOOGL Stock, and META Stock (TIKR)

Apple’s gross margin of 49% in the most recent quarter sits below all three mega-cap peers, with Meta (META) leading the group at 82%.

Alphabet (GOOGL) posted 62% gross margin in the same period, a level Apple would need to sustain its current expansion trajectory for several years to approach.

Microsoft (MFST) came in at 68%, reflecting the software and cloud revenue mix that structurally elevates gross margins above hardware-anchored businesses.

Apple’s trajectory is the differentiating data point: gross margin has expanded from 46% in mid-2024 to 49% now, a move none of the three peers replicated over the same window.

Meta held flat near 82% throughout the eight quarters, and Microsoft compressed slightly from 70% to 68%, while Alphabet expanded modestly from 58% to 62%.

Apple is the only company in this peer set whose gross margin is in a confirmed uptrend, which is the income statement signal the thesis depends on for the TIKR target to be credible.

TIKR’s $434 Target on Apple Stock Requires the Margin Engine to Keep Running

TIKR’s model values Apple at approximately $434 by September 2030, implying around 47% total return from the current price of $296, or roughly 9% per year.

apple stock valuation model results
AAPL Stock Valuation Model Results (TIKR)

That target holds if gross margins sustain near current levels while revenue compounds at a rate consistent with Services becoming an ever-larger share of the mix.

The income statement already shows the mechanism in place: gross profit grew faster than revenue in Q2, and operating income growth of 21% outpaced the 24% rise in operating expenses by a narrow margin.

The risk to the model is the memory cost trajectory Parekh outlined, which management expects to intensify beyond June, and which sits directly upstream of the gross margin line the valuation depends on.

Run TIKR’s full AAPL model yourself and stress-test the margin assumptions against the income statement data. Access TIKR for free →

Should You Invest in Apple Inc.?

The only way to really know is to look at the numbers yourself. TIKR gives you free access to the same institutional-quality financial data that professional analysts use to answer exactly that question.

Pull up Apple Inc. stock and you’ll see years of historical financials, what Wall Street analysts expect for revenue and earnings in the quarters ahead, how valuation multiples have moved over time, and whether price targets are trending up or down.

You can build a free watchlist to track Apple Inc. alongside every other stock on your radar. No credit card required. Just the data you need to decide for yourself.

Access Professional Tools to Analyze AAPL stock on TIKR for Free →

What Did Apple Say About the CEO Transition?

Tim Cook announced he will retire as CEO on September 1, 2026, with John Ternus succeeding him; Ternus committed on the earnings call to maintaining Apple’s existing discipline around financial decision-making and capital allocation.

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