Shopify Stock Is Up 15% Since September 2025. Here’s Why It Trades at a Lower Forward P/E

Wiltone Asuncion • 5 minute read
Reviewed by: David Hanson
Last updated Oct 11, 2026

@Radomir Jovanovic from Getty Images via Canva, @Mikhail Mishunin from Getty Images via Canva

Key Stats for Shopify Stock

  • Current Price: $170.85
  • Target Price (Mid): ~$414
  • Street Target: ~$174
  • Potential Total Return: ~142%
  • Annualized IRR: ~23% / year

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What Happened?

Shopify (SHOP) closed at $170.85 on October 9, up 15.2% in seven sessions and 4.56% below its all-time closing high of $179.01 from October 29, 2025. It also sits 1.7% under the Street’s mean target of $173.77, the level where buyers start asking whether they missed the move.

TIKR data complicates that worry. Shares are about 15% above their September 30, 2025, close, yet the NTM P/E ratio has fallen to 82x from 95x because forward earnings grew faster than the price. Shopify’s investor relations materials show the results behind that growth.

Forward Earnings Grew Faster Than the Share Price

Two forces lowered the multiple. Analysts raised their revenue estimates: TIKR shows consensus 2027 revenue at around $19.2 billion, up nearly 15% from the September 2025 estimate. The twelve-month window also rolled forward into higher-earning quarters. Since the end of 2025 alone, NTM normalized EPS climbed to around $2.10 from around $1.70 while the stock rose about 6%, taking the forward P/E to 82x from 96x.

The trailing GAAP P/E moved the other way, to 115x from 83x, as LTM diluted EPS fell to $1.48 from $1.79. Shopify’s adjusted figures exclude gains and losses on equity investments, and TIKR’s forward P/E uses normalized earnings.

The latest analyst moves fit the pattern. JPMorgan raised its target to $200 from $185 on October 6, about 15% above the mean, and Seaport Research went to $180 from $175 on October 8, about 4% above it. The market helped as well: the S&P 500 and Nasdaq touched record highs on October 6 as softer jobs data cooled expectations for an October Fed rate increase.

Shopify NTM Price / Normalized Earnings (P/E) (TIKR)

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Faster Migrations and Repeat Founders Feed the Revisions

On October 5, Piper Sandler reaffirmed its Overweight rating and $180 target, about 4% above the mean, saying demand for migrations to Shopify has increased materially, according to Weiss Ratings; the note itself is not public. Management made the same case at Goldman Sachs’ Communacopia conference on September 10. Head of Growth Archie Abrams said, “With our help, some of the largest brands are able to get launched in weeks or even shorter.”

CFO Jeff Hoffmeister explained why large retailers move: “It is still hard for you as a CTO of a very large global brand retailer to say, I’m going to adopt a platform that doesn’t really have a lot of AI capabilities.” That turns AI from a threat into a sales argument with big brands still running older platforms.

The small end feeds the funnel, too. Abrams said over 40% of businesses on Shopify are started by merchants on their second, third, or fourth business. He also cited a 12% year-over-year rise in U.S. new business starts, while noting that only 1% of the U.S. population is starting one.

Shopify Analyst Estimates Trend – Revenue (TIKR)

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TIKR Advanced Model Analysis

  • Current Price: $170.85
  • Target Price (Mid): ~$414
  • Potential Total Return: ~142%
  • Annualized IRR: ~23% / year
Shopify Advanced Valuation Model (TIKR)

See analysts’ growth forecasts and price targets for Shopify stock (It’s free!) >>>

The mid case reaches around $414 by December 31, 2030, about 142% above $170.85, or roughly 23% a year over 4.2 years. Its assumptions call for revenue to compound around 22% a year, net income margin near 17%, and the P/E to shrink about 3% a year. Because the multiple shrinks only gradually, the case still prices Shopify at a premium in 2030. It is a scenario, not a forecast.

The primary risk is that the stock has caught up with the analysts. The Street mean target has risen just $1 since September 30, 2026, and TIKR counts 11 Holds and 1 Sell among 54 ratings, so further gains likely need new estimate increases. The upside is revisions that keep outrunning the price; the downside is a reset like the 46.71% drawdown into May 13, 2026.

Conclusion

Shopify reports Q3 before the open on November 3. Management guided to low-thirties revenue growth, which TIKR translates to roughly $3.70 billion to $3.78 billion, against a Street average near $3.74 billion. A print above that range, with a Q4 outlook that lifts 2027 estimates, would justify the run. A result near the low end would leave an 82x multiple without its support.

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So what is Shopify stock actually worth?

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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