Key Stats for Planet Fitness Stock
- Price Change for Planet Fitness stock: 3%
- $PLNT Share Price as of Nov. 13: $107.11
- 52-Week High: $114.47
- $PLNT Stock Price Target: $126.35
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What Happened?
Planet Fitness (PLNT) stock jumped over 3% after the budget gym chain unveiled ambitious growth targets at its 2025 Investor Day in Boston.
Planet Fitness outlined a three-year roadmap, projecting low-double-digit annual revenue growth, mid-teens adjusted EBITDA expansion, and 6-7% new club unit growth through fiscal 2028.
Planet Fitness beat third-quarter expectations last week, reporting revenue of $330.3 million and earnings of $0.80 per share, both of which exceeded analyst estimates.
Same-store sales jumped 6.9%, driven by a 50% price increase on the entry-level Classic membership that took effect in June 2024. The company also raised its fiscal 2025 guidance following the solid Q3 performance.
CEO Colleen Keating framed the moment as Planet Fitness entering “the golden age of fitness” with multiple growth factors converging.
The gym operator highlighted that Gen Z now represents the fastest-growing segment of its membership base, with nearly 21 million total members across more than 2,800 clubs.
Management also noted an improvement in real estate availability after years of headwinds, with thousands of big-box retail closures creating attractive second-generation space opportunities.
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What the Market Is Telling Us About PLNT Stock
The rally in PLNT stock reflects investor enthusiasm for the company’s strategic evolution, which extends beyond being a low-price gym operator.
These multi-year targets signal management’s confidence that recent investments in member experience, marketing sophistication, and equipment upgrades are yielding positive results.
Planet Fitness made several notable announcements during Investor Day.
- Planet Fitness is shifting $45 million from local to national advertising in 2026 to drive greater media efficiency and unlock advanced marketing capabilities, such as dynamic content optimization and AI-powered CRM tools.
- The marketing team is also building a more emotional connection with members rather than just competing on price.
On the product side, 80% of system-wide clubs now feature the new format-optimized layout, which includes expanded strength training equipment, such as plate-loaded machines and half-racks, that appeal to more advanced gym-goers.
Management shared data showing that these upgraded clubs are outperforming the old format in terms of joins, retention, and member satisfaction scores.
PLNT stock could benefit significantly if the company executes its international expansion plans effectively.
Spain has emerged as a proof-of-concept market, with clubs ramping up faster than U.S. locations and achieving an impressive Net Promoter Score of 81, compared to 27 for the overall Spanish fitness market.
Planet Fitness expects to surpass 200 international clubs in 2026 and is evaluating one to two large, scalable markets annually for expansion.
Planet Fitness is testing five new recovery amenities, including a dry cold plunge, Hyperice percussion guns, a red light infrared sauna, and skin hydration equipment.
Management believes democratizing recovery and wellness beyond just fitness will drive membership upgrades from the $15/month Classic tier to the $29.99 Black Card level.
CFO Jay Stasz emphasized that the company’s capital-light franchise model generates strong, predictable cash flow, which supports continued investment while returning capital to shareholders.
With 90% of clubs franchised and ample debt capacity under the current $2 billion facility, PLNT stock offers both growth and financial flexibility as the fitness industry tailwinds accelerate.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
