Key Stats for Kohl’s Stock
- Price change for Kohl’s stock: -4%
- $KSS Share Price as of Mar. 10: $15
- 52-Week High: $25
- $KSS Stock Price Target: $22
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What Happened?
Kohl’s (KSS) stock fell after the retailer posted mixed Q4 results. The headline earnings number was solid, but weak sales told a different story.
- Comparable sales dropped 2.8% in the quarter.
- Meanwhile, adjusted EPS came in at $1.07, well ahead of last year.
- Gross margin also expanded slightly to 33.1%.
- So the bottom line looked fine. The top line did not.
CEO Michael Bender pointed to two main problems.
- First, Kohl’s didn’t execute well on its fall seasonal inventory. The company had the wrong products in the wrong quantities, especially in smaller stores.
- Second, Kohl’s lost ground during key holiday shopping windows like Black Friday and Cyber Monday by not being competitive enough on price.
Winter storms also hurt, shaving roughly 70 basis points off comparable sales when about half of stores closed in late January.
There were some bright spots.
- The juniors category grew 8%.
- Accessories held up well. And
- Kohl’s ended the year with $674 million in cash, zero revolver borrowings, and $1.4 billion in operating cash flow.
- Those are genuinely strong numbers for a retailer under pressure.
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What the Market Is Telling Us About Kohl’s Stock
Kohl’s stock has been in a prolonged slide, and investors aren’t convinced the turnaround is gaining enough speed.
The 2026 guidance didn’t help.
- Management guided for sales to be down 2% to flat and
- EPS of just $1.00 to $1.60.
- That’s a wide range, and the low end implies things could get worse before they get better.
The core customer, low- to middle-income shoppers, remains under real financial pressure.
Until Kohl’s stock shows consistent sales improvement, the market will likely remain skeptical.
Kohl’s stock is worth watching as management executes on its 2026 initiatives, including deeper inventory in basics, stronger value messaging, and a renewed push behind proprietary brands.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
