Intuit Stock Prediction: Where Analysts See the Stock Going by 2028

Nikko Henson • 5 minute read

Last updated Nov 15, 2025

Intuit Inc. (NASDAQ: INTU) trades near $662/share, sitting below its recent highs as investors weigh softer consumer trends against the company’s strong financial foundation. Growth has cooled from peak levels, but Intuit continues to deliver high margins and strong recurring revenue across TurboTax, QuickBooks, and Credit Karma. These qualities keep analysts confident in the company’s long-term profitability.

Recently, Intuit posted steady performance across its ecosystem, supported by ongoing customer retention and expanding automation features. The company has introduced new AI-powered tools inside QuickBooks and TurboTax that simplify workflows and help users complete tasks more quickly and accurately. These updates show that Intuit is leaning heavily into AI to strengthen engagement and reinforce its leadership in tax and small business software.

This article looks at where Wall Street analysts think Intuit could trade by 2028. We pulled together consensus targets and valuation model results to outline the stock’s potential path. These figures reflect current analyst expectations and are not TIKR’s own predictions.

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Analyst Price Targets Suggest Modest Upside

Intuit trades near $662/share today. The average analyst target price is $812/share, which implies about 23% upside from current levels. Since this falls below the 30% threshold, analysts are signaling modest upside rather than a major re-rating.

High estimate: ~$971/share
Low estimate: ~$600/share
Median target: ~$821/share
Ratings: 19 Buys, 6 Outperforms, 7 Holds, 1 Underperform

For investors, this range suggests analysts still view Intuit as a high-quality compounder. The potential return is tied to steady execution rather than a turnaround. If Intuit outperforms on revenue or margins, the stock could rise above current price targets.

Intuit stock — Intuit Analyst Price Target

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Intuit: Growth Outlook and Valuation

The company’s fundamentals appear strong based on the model inputs:

Revenue is projected to grow 12.7% through 2028
Operating margins are expected to stay near 41.5%
Shares trade around 28.6x forward earnings
Based on analysts’ average estimates, TIKR’s Guided Valuation Model using a 28.6x forward P/E suggests Intuit could reach about $971/share by 2028
That implies roughly 47% upside, or about 15% annualized returns

These numbers show that Intuit can continue compounding steadily as long as the company maintains its margin profile and double-digit revenue growth. The valuation looks justified given Intuit’s recurring revenue base, strong brand, and increasing use of AI across its platform.

For investors, Intuit appears more like a dependable compounder than a high-volatility growth play. Returns are likely to track the company’s ability to enhance automation, deepen customer relationships, and sustain its leadership in financial software.

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What’s Driving the Optimism?

Intuit continues to benefit from a sticky customer base across TurboTax, QuickBooks, and Credit Karma. These platforms handle essential financial tasks that consumers and businesses must complete every year, which supports strong retention and pricing power. Intuit’s focus on AI enhancements is also improving product usefulness, simplifying tasks that customers often find time-consuming.

The steady adoption of new features across QuickBooks and TurboTax highlights how customers value these improvements. For investors, these strengths suggest Intuit has the tools to deliver consistent growth even during periods of mixed economic conditions.

Bear Case: Valuation and Growth Risks

Even with its strengths, Intuit trades at a premium valuation. A forward P/E of 28.6x leaves limited room for weaker demand or slower growth. Credit Karma remains sensitive to changes in consumer credit markets, and any slowdown in lending activity could impact results.

Competition across fintech, bookkeeping software, and tax preparation has increased as AI-driven products gain traction. For investors, the main risk is that Intuit needs to continue meeting expectations to justify its valuation. If growth or margins soften, upside could become more limited.

Outlook for 2028: What Could Intuit Be Worth?

Based on analysts’ average estimates, TIKR’s Guided Valuation Model suggests Intuit could trade near $971/share by 2028. That represents about 47% upside, or approximately 15% annualized returns, assuming revenue and margins remain stable.

While this outlook supports a strong long-term case, it already assumes healthy performance across core products. To generate returns above this level, Intuit would need stronger momentum in AI adoption, faster expansion in small business tools, or a clear rebound in Credit Karma. Without that, investors should expect steady rather than explosive gains.

For investors, Intuit appears to be a reliable long-term compounder with durable products and a wide competitive moat. The company’s future performance will depend on how effectively it leverages AI and cross-platform integration to deepen its ecosystem and extend its lead in financial software.

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