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GTA VI Pre-Orders Are “Unprecedented.” Take-Two Stock Is Still 7% Below Its 52-Week High.

David Beren6 minute read
Reviewed by: David Hanson
Last updated Aug 14, 2026

Aleksandar Pirgic from Getty Images, Vertigo3d from Getty Images Signature via Canva

Key Stats for Take-Two

  • 52-Week Range: $187.63 – $265.94
  • Street Mean Target: $286.89
  • Market Cap: ~$45.2B
  • FY2027 Net Bookings Guidance: $8.0B – $8.2B
  • LTM Gross Margin: 57.1%
  • Fwd 2-Year Revenue CAGR: ~17%

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Everything Is Building Toward November 19

Take-Two Interactive (TTWO) has created some of the most successful video game franchises on the planet: NBA 2K, Red Dead Redemption, Borderlands, and the Grand Theft Auto series, which has sold more than 230 million copies of GTA V alone.

Right now, everything the company does, every financial projection it makes, and every conversation with investors comes back to one date: November 19, 2026, when Grand Theft Auto VI launches on PlayStation 5 and Xbox Series X.

CEO Strauss Zelnick has built a career on understated investor communications, which made his comments on the Q1 FY2027 earnings call all the more striking.

Pre-orders for GTA VI are “unprecedented” and “astonishing,” he told analysts, levels no one has ever seen at Take-Two or across the industry. Zelnick is famously allergic to victory laps before the work is done, so when he uses language like that, investors pay attention.

The Revenue with Estimates chart shows exactly what is at stake. Take-Two’s annual revenue climbed from around $5.6 billion in fiscal 2025 to $6.7 billion in fiscal 2026, incorporating the Zynga mobile business and growing recurrent spending across live-service titles.

Consensus now projects a step change to around $8.5 billion in fiscal 2027, a jump of roughly 27% in a single year, driven almost entirely by GTA VI launch revenue stacking on top of the existing portfolio.

Take-Two Revenue Estimates. (TIKR)

The quarter itself delivered what a setup quarter should. Net bookings of $1.39 billion came in slightly above the high end of guidance, driven by NBA 2K26 finishing a record year at 12 million units sold, with recurrent spending declining just 1% year-over-year against an expected 3% decline.

The company also revealed an extended look at GTA VI, which will premiere exclusively on Netflix on August 27, six hours before hitting YouTube, a marketing partnership with genuine reach that signals the promotional machine is fully operational.

See analysts’ full growth forecasts and estimates for Take-Two stock (It’s free) >>>

The Stock Has Spent Most of 2026 in the Penalty Box

If GTA VI pre-orders are truly unprecedented, you might expect the stock to be at all-time highs. Instead, TTWO sits about 7% below its 52-week peak and is slightly negative for the year. The Drawdowns chart explains why.

The stock fell as much as 26% from its highs by late March, as investors who had priced in GTA VI optimism rotated out when the marketing remained quiet through early 2026.

The concern was straightforward: a game in development for over a decade, already delayed once, was running out of runway with no active promotional activity to maintain conviction.

The stock spent the first half of the year grinding through that skepticism before recovering sharply when the GTA VI campaign finally kicked into gear.

Take-Two Stock Drawdowns. (TIKR)

Now the stock sits near its 2026 highs, down just 6%, with a confirmed launch date and pre-order momentum management describes in superlatives. NBA 2K27 launches September 4, GTA VI follows November 19, and both land inside the same fiscal quarter.

Q2 FY2027 guidance of $1.62 billion to $1.67 billion is actually below the prior year due to timing comparisons with Borderlands 4, so the Street is already looking past the near term toward what November delivers.

See what analysts think about Take-Two stock right now (Free with TIKR) >>>

What the Valuation Model Says About the GTA VI Payoff

The TIKR valuation model mid-case assumes revenue growing around 10% annually, with net income margins expanding toward 20% as the high-margin recurrent spending base compounds on top of the GTA VI launch revenue.

The resulting mid-case target of around $456 by March 2031 implies an annualized return of roughly 15%, reflecting a business that monetizes one of the most valuable entertainment franchises in the world and sustains that monetization through a decade of recurrent spending, DLC, and online services.

Take-Two Valuation Model. (TIKR)

The Street’s mean target of around $287 implies roughly 16% upside on a one-year basis, and nearly the entire case rests on GTA VI executing.

The risk is worth naming plainly: if the game ships with quality issues, if online monetization underdelivers, or if the gaming consumer softens heading into 2027, the revenue step-change in the chart does not materialize.

Take-Two carries significant debt, has been burning cash during the development cycle, and needs GTA VI to perform on multiple fronts simultaneously: launch sales, online monetization, and sustained recurring spending for years afterward.

Should You Buy Take-Two Stock?

Take-Two heading into November is one of the more binary setups in the large-cap market. The operational foundation is solid, NBA 2K is growing, mobile is stabilizing, and recurrent spending has held up better than feared.

But the stock is priced on GTA VI, and GTA VI has to deliver. A successful launch would drive the revenue inflection the chart projects and generate years of compounding recurrent spending on top of it, which is the flywheel that justified the years of investment.

For investors who believe in the franchise and can hold through launch volatility, the current price looks like a reasonable entry. For those who need more certainty, waiting to see how launch week unfolds before committing is the more defensible approach.

See analysts’ growth forecasts and price targets for Take-Two stock (It’s free!) >>>

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any of the stocks mentioned. Thank you for reading, and happy investing!

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