Baird Sees Over 20% Upside in Mastercard Before Its October 29 Report. Here’s What the Quarter Has to Prove

Wiltone Asuncion • 5 minute read
Reviewed by: David Hanson
Last updated Oct 10, 2026

@Alexmak7 via Canva, @VINICIUS SOUZA from Vinícius Rodrigues de Souza via Canva

Key Stats for Mastercard Stock

  • Current Price: $589.14
  • Target Price (Mid): ~$1,060
  • Street Target: ~$667
  • Potential Total Return: ~81%
  • Annualized IRR: ~15% / year

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What Happened?

Mastercard (MA) drew opposite target moves from the same firm within ten weeks. Baird raised its target to $680 from $660 on July 7, then cut it back to $660 on July 31, the day after Mastercard beat second-quarter estimates. On October 9, Baird raised it to $710.

Shares closed up 2.50% that day at $589.14, about 2% below the top of their 52-week range, $601.23. No single catalyst for the move was confirmed.

Baird’s $710 sits about 6% above TIKR’s Street mean of around $667, a figure unchanged since September 30, and about 21% above the October 9 close. Not every firm is moving up: Rothschild & Co Redburn trimmed its target to $688 from $710 on September 2 and kept a Buy rating. Mastercard has scheduled third-quarter results for October 29, with materials to be posted in its investor relations materials.

A Cheaper Multiple Heading Into a Quarter That Looks Slower

Mastercard trades at a P/E ratio of around 28 on next-twelve-months estimates, down from around 32 on September 30, 2025, even though the price rose to $589.14 from $568.81. Expected earnings for the following 12 months grew faster than the stock, partly because the forecast window rolled forward a year. On that measure, a buyer on October 9 paid less per dollar of expected profit than a buyer on September 30, 2025.

Mastercard NTM Price / Normalized Earnings (P/E) (TIKR)

Consensus calls for third-quarter revenue of about $9.64 billion, up around 12% from $8,602 million a year earlier. That compares with 14.07% reported growth in the second quarter. However, Mastercard’s second-quarter release put that quarter’s currency-neutral growth at 12%, so part of the gap between the quarters depends on currency, not only spending.

Mastercard has beaten revenue estimates in each of the last five quarters, though by only 0.30% to 2.19%.

Mastercard Revenue (TIKR)

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AI Subscriptions, Rerouted Trips, and a New Stablecoin

Ling Hai, Mastercard’s Chief Financial Officer since August 3, broke down cross-border growth at the Goldman Sachs Communacopia + Technology Conference on September 10. Beyond travel, he cited card-not-present spending (online and card-on-file purchases), which now includes recurring AI subscriptions such as “my subscription to Perplexity.” He also pointed to crypto purchases out of Venezuela and transfers into Revolut and Wise wallets.

Travel took a hit from the Middle East war in April, but Hai said the year-to-date impact was much less negative than expected. Canadians are visiting the U.S. less and Europe more, and Europeans are heading to Asia off-season. Overall, he said, “it’s more of a shift in terms of cross-border travel.”

Growth also has a price. Hai said Mastercard sometimes has to “go a little deeper in terms of price and economics to win a major deal,” and deal incentives are booked against revenue.

Stablecoins are a smaller, newer thread. Mastercard is one of five founding partners behind Open USD, a dollar stablecoin issued by Bridge that went live on September 30. Businesses can mint and redeem it through Mastercard’s BVNK, Stripe, and Visa.

On September 10, before the launch, Hai said BVNK’s capability “will be very, very relevant” to the venture, while noting stablecoins “may just be a percent of the payment flows.” Visa (V), another founding partner, reports on October 27 after the close, two days before Mastercard.

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TIKR Advanced Model Analysis

  • Current Price: $589.14
  • Target Price (Mid): ~$1,060
  • Potential Total Return: ~81%
  • Annualized IRR: ~15% / year
Mastercard Advanced Valuation Model (TIKR)

See analysts’ growth forecasts and price targets for Mastercard stock (It’s free!) >>>

TIKR’s mid-case scenario reaches around $1,060 by December 31, 2030, an ~81% total return, or ~15% a year, from $589.14. It is a scenario built on assumptions, not a price forecast.

For reference, Street estimates, which are separate from the model’s inputs, put normalized EPS at about $23 in 2027, up from $17.01 in 2025, with EBIT margins around 60%. Upside comes from services, which Hai said make up almost 40% of net revenue, and from tokenization, which he said Mastercard can now “price for the value that we deliver to the ecosystem.” The downside comes if deeper deal pricing slows net revenue and growth stalls near 12%, leaving returns short of the mid case.

Conclusion

October 29 turns on whether revenue clears the roughly 12% consensus. Revenue well above about $9.64 billion, with EBIT above the roughly $5.80 billion analysts expect, would make Baird’s October raise look well timed. A print below both would make the July cut look like the better call.

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So what is Mastercard stock actually worth?

TIKR lets you forecast the future price of any stock in less than a minute. Just enter a few assumptions into TIKR’s valuation model and see what Mastercard could be worth. Start from Wall Street consensus estimates, or adjust the inputs to reflect your own view of the business. It’s free to use.

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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