Amazon Trims Its Stores Unit Again After 30,000 Corporate Cuts

Gian Estrada • 3 minute read
Reviewed by: David Hanson
Last updated Oct 8, 2026

Willians Huerta and Tiger Lily from Pexels via Canva

Amazon (AMZN) confirmed on Wednesday that it has cut jobs, mainly in its Stores unit, which runs the main e-commerce site. Fewer than 1,000 white-collar roles were affected, a person familiar with the matter told Reuters, with notices going to employees in the US, India and the UK.

“We’ve adjusted parts of our Stores business,” an Amazon spokesperson said, adding that the new structure will better support its priorities. Internal Slack posts pointed to customer service and selling partner services. The cuts landed during Prime Big Deal Days.

How Small Is This Cut?

Very. Amazon employed about 1,576,000 full-time and part-time workers at the end of 2025, according to its annual report. Fewer than 1,000 jobs is under 0.1% of that, and under 0.3% of its roughly 350,000 corporate staff.

It follows about 30,000 corporate cuts that began last year and ran into January. Jeff Bezos told Fox News on Wednesday that Amazon overhired during the pandemic, when “people were staying home and they were ordering.”

What Amazon’s North America Margins Show

amazon stock north america operating income and revenue
AMZN Stock North America Operating Income and Revenue (TIKR)

The trimming has come alongside a big profit recovery. North America, the segment that holds most of the Stores business, earned $29.62 billion in operating income on $426.31 billion of revenue in 2025, a 6.9% margin. In 2022, the same segment lost $2.85 billion.

Last year, segment revenue grew 10% while operating income grew 19%. Each extra dollar of sales kept about 12 cents of operating profit, well above the segment’s 6.9% average.

The Gains Are Getting Smaller

The margin jumped 2.2 percentage points in 2024, from 4.2% to 6.4%. In 2025 it added just 0.5 points. The slowdown in reported margin expansion does not necessarily mean the easy gains are exhausted: North America’s 2025 operating income included a $2.5 billion FTC settlement charge. Further improvement could come from cost efficiencies, sales growth and advertising.

Conclusion

My view: this round is housekeeping, not a warning sign. Fewer than 1,000 roles won’t move a segment with over $426 billion in sales. What it shows is that Amazon still sees room to run its retail business leaner after 30,000 cuts. North America’s operating margin reached 7.9% in Q2 2026, up from 7.5% a year earlier. The number to track is whether that year-over-year improvement continues.

Wall Street’s best ideas don’t stay hidden for long. Catch analyst upgrades, earnings beats, and revenue surprises on thousands of stocks the moment they happen with TIKR for free →

So what is Amazon.com stock actually worth?


TIKR lets you forecast the future price of any stock in less than a minute. Just enter a few assumptions into TIKR’s valuation model and see what AMZN stock could be worth. Start from Wall Street consensus estimates, or adjust the inputs to reflect your own view of the business. It’s free to use.

Value Amazon.com, Inc. for free→

Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any of the stocks mentioned. Thank you for reading, and happy investing!

Join thousands of investors worldwide who use TIKR to supercharge their investment analysis.

Sign Up for FREENo credit card required