Key Stats for Take-Two Stock
- Current Price: $211.14
- Target Price (Mid): ~$390
- Street Target: ~$286
- Potential Total Return: ~58% over ~5.6 years
- Annualized Return: ~10% / year
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What Happened?
Take-Two Interactive (TTWO) closed at $211.14 on September 9, about 21% below the July high of $265.94, even though the biggest launch in gaming history is now two months away. The slide ran on sentiment: leaked Grand Theft Auto VI footage and a report speculating that GTA Online could be delayed past the November 19 launch pushed the stock into correction territory through late August. In the same stretch, the game’s marketing broke records.
The stock is cheaper than in July, the catalyst is closer than ever, and the drop came from rumor rather than any change in the numbers. Buyers have to decide whether wobbling sentiment is a discount or a warning about a launch that has to go perfectly.
The Selloff Ran on Rumor
A group calling itself CyberLeak circulated stolen footage, and a Forbes report raised the possibility that GTA Online would not ship alongside the single-player launch. Rockstar reaffirmed the November 19 date, yet the stock still had one of its worst weeks of the year. Prediction market Kalshi currently assigns roughly a 9% chance of the launch slipping into December or later, so the market is pricing real but modest timing risk.
The counter-signal followed days later. Rockstar’s 27-minute Grand Theft Auto VI: An Extended Look premiered exclusively on Netflix on August 27 and drew 31.1 million views in four days, topping Netflix’s English-language film chart in 87 of the 93 countries it tracks, per the platform’s own Top 10 disclosure. Demand was heavy enough that Netflix briefly buckled under it. A preview out-drawing the platform’s scripted films tells you the audience that waited 13 years is still there.
Analytics firm Sensor Tower estimates roughly 89% of early buyers chose the $99.99 Ultimate Edition over the $79.99 standard version, against a 10% to 20% premium mix that is normal for the industry. Analytics firm Newzoo estimates global preorders near $260 million already and projects up to $4.5 billion in sales by launch week. One honest caveat: buyers this far out skew hardcore, and Sensor Tower expects the mix to move toward 50/50 as casual players arrive nearer to launch.

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Management Won’t Bank the Hype, and That Frames the Risk
The most revealing thing on the August 7 call was what management would not say. CEO Strauss Zelnick called the level of preorders “unprecedented and astonishing,” then declined to raise guidance on them. His reasoning was blunt: “You can cancel a preorder,” he told analysts, adding the company is “sort of allergic to victory laps” and would not “take a victory lap before we run the event.” Take-Two held its fiscal 2027 net bookings outlook at $8 billion to $8.2 billion, about 20% growth at the midpoint, a range that sat below some analyst models built on the preorder surge.
If Zelnick is sandbagging and momentum holds, current guidance is a floor, not a ceiling. He also pushed back on the pricing fear, arguing the real cost of a AAA game has fallen over 20 years and that Rockstar aims “to deliver way more value to consumers than what we charge them.” Whether the $80 base price resets the industry or tests patience in weaker international markets is the one demand question the data cannot answer yet.
Q1 FY2027 net bookings of $1.39 billion landed slightly above the high end of guidance, NBA 2K grew 7%, and the Grand Theft Auto series rose 3% with no new release. Management guided to operating cash flow above $1 billion and expects a net cash position by fiscal year-end. TIKR data shows a FY26 EBIT margin of 15%, with GAAP net income still negative, so this is a forward inflection rather than present GAAP profitability.
On TIKR’s data, Take-Two trades near 19.7x NTM EV/EBITDA and 25.7x NTM P/E, rich against a peer set where Netflix sits near 17.5x NTM EV/EBITDA and NetEase near 7.6x. The premium is not an accident: Take-Two owns the most valuable unreleased asset in interactive entertainment, and the multiple flatters the story because consensus expects EBITDA to rise more than 50% in the launch year and roughly double by fiscal 2028. A buyer here pays up for execution.

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TIKR Advanced Model Analysis
- Current Price: $211.14
- Target Price (Mid): ~$390
- Upside From Today: ~85% from the current $211.14
- Model Return at Its $251 Entry: ~55% over ~5.6 years (~8% / year)

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TIKR’s mid-case values Take-Two near $390, chosen because it reflects a strong but not flawless GTA VI cycle. The model was struck when the stock traded at $251, where the target implied ~55% upside. From today’s $211 the same $390 target implies about 85%, so the pullback has widened the gap rather than closed the thesis.
- Revenue drivers: the GTA VI launch, which lifts full-game sales, digital add-ons, and GTA Online spending for years, and the NBA 2K franchise, which management expects to grow in high single digits after a record year that sold over 12 million units.
- Margin driver: operating leverage as a GTA VI revenue wave meets a fixed cost base, carrying EBITDA higher.
- Primary risk: execution. A technical stumble, a delay, or preorder cancellations would hit a stock priced for a clean release.
- Upside and downside: the low case sits near $313 if the cycle disappoints, the high case near $469 if GTA Online monetization compounds the way GTA V did.
Conclusion
The thesis lives and dies on one date. Watch two things when Take-Two reports fiscal Q2 on November 5, two weeks before launch: whether management finally lifts the $8 billion to $8.2 billion bookings guidance, and what it says about GTA Online readiness. A raise signals demand management can no longer contain. Continued silence, or any hint of a launch-window slip, reads as caution the stock cannot afford at this multiple. The Street mean near $286 already implies roughly 36% upside, and 28 of the 30 analysts TIKR tracks rate the stock Buy or Outperform.
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Should You Invest in Take-Two?
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!