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Novo Nordisk Launches First GLP-1 Pill in the U.S., Stock Spikes 5.2% Higher

Aditya Raghunath4 minute read
Reviewed by: Thomas Richmond
Last updated Jan 6, 2026

Key Stats for Novo Nordisk Stock

  • Price Change for Novo Nordisk stock: 5.2%
  • $NVO Share Price as of Jan. 5: $55.11
  • 52-Week High: $93.80
  • $NVO Stock Price Target: $53.54

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What Happened?

Novo Nordisk (NVO) stock jumped over 5% on Monday after the company launched its Wegovy pill, marking the first GLP-1 weight loss medication available in pill form in the United States. The drug is now available at more than 70,000 pharmacies nationwide, including CVS and Costco.

The Danish drugmaker is pricing the pill aggressively to compete with rival Eli Lilly. Cash-paying patients can get the starting dose for just $149 per month, far below the $1,000 monthly cost of injectable GLP-1 drugs. The highest Wegovy doses are priced at $299 per month, while patients with insurance coverage can pay as little as $25 per month.

In clinical trials, the highest dose helped patients lose an average of about 17% of their body weight after 64 weeks when all patients remained on treatment. This weight loss dropped to about 14% when analyzing all patients regardless of whether they completed the full treatment period.

The pill offers a more convenient option than injections, though it comes with some requirements. Users must take it on an empty stomach, then wait 30 minutes before eating or drinking anything.

Novo Nordisk Stock Valuation Model (TIKR)

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What the Market Is Telling Us About Novo Nordisk Stock

The strong rally in Novo Nordisk stock suggests investors see the pill launch as a significant competitive advantage. The company now has a clear head start in the oral GLP-1 market, with Eli Lilly’s competing pill not expected to receive FDA approval until later this year.

Despite the positive momentum, Novo Nordisk stock remains down more than 40% over the past year, as investors worry about increasing competition and pricing pressure in the weight-loss drug market.

The aggressive pricing strategy announced Monday shows the company is willing to compete on cost to capture market share.

Analysts estimate the oral GLP-1 market could reach $22 billion by 2030, representing about 24% of the total weight loss drug market. With more than 100 million Americans living with obesity, the addressable market remains massive even as competition intensifies.

The launch represents a turning point for Novo Nordisk stock as the company works to regain investor confidence after a challenging year.

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How Much Upside Does Novo Nordisk Stock Have From Here?

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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