Apple (AAPL) is about to open preorders for a new Apple TV 4K and HomePod mini, according to Bloomberg’s Mark Gurman. In his Power On newsletter on Sunday, October 11, Gurman reported that both devices will be unveiled on Tuesday, October 13 and reach stores on Friday, October 30. In a follow-up video on X, he said preorders should start this week.
Apple has confirmed only the date, through a “Welcome home” teaser from marketing chief Greg Joswiak. The stock trades at about $337, after falling more than 2.5% in early trading on Friday, October 9 on a Nikkei Asia report that Apple cut iPhone 18 Pro component orders.
Why Apple Held Back These Two Boxes
Gurman says the Apple TV 4K gets an A19 chip and the HomePod mini an S10, with HomeView, Apple’s new smart home hub, following around mid-November. The current HomePod mini dates to October 2020.
On his Power On podcast on October 8, Gurman tied the timing to one thing: “They’ll rely on Siri AI.” These devices are how Apple puts its new assistant in the living room.
What TIKR Data Says About Apple’s Home Business
Wearables, Home and Accessories, where both products sit, has shrunk for three straight years: from $41.24 billion in fiscal 2022 to $35.69 billion in fiscal 2025, down about 13%. Its share of revenue fell from 10.5% to 8.6%.
Services went the other way, rising from $68.43 billion in fiscal 2021 to $109.16 billion in fiscal 2025. That’s about 60% growth, and Services now makes up 26.2% of sales, three times the home and wearables line.
The Case Against Caring
A refresh won’t fix that math. A 10% lift to Wearables, Home and Accessories would add about $3.6 billion, under 1% of Apple’s $416.16 billion in fiscal 2025 revenue.
The stronger argument is pull-through. Apple began rolling out Apple TV and Apple Arcade with paid iCloud+ plans in more than 100 countries during September, giving a faster Apple TV box another potential role in its Services bundle. TIKR’s segment data can’t isolate how much hardware feeds Services, though.
What Apple Has to Prove on October 13
Tuesday’s pricing sets the competitive read. A HomePod mini with working Siri AI near today’s price hits Sonos (SONO) hardest, since speakers are its core business. Amazon (AMZN) and Alphabet (GOOGL) use Echo and Nest devices to keep Alexa and Gemini in homes, so they face a smarter rival for the same kitchen counter.
For Apple holders, October 30 counts more. If Siri AI works well on day one, the home lineup becomes a credible Services feeder. If early reviews flag lingering Siri gaps, the case for these devices driving a home-business recovery would weaken.
Want to see how Apple’s revenue mix has shifted for yourself? Pull up the same segment charts on TIKR for free, and compare Apple’s Services growth with the hardware lines it depends on. Learn more here.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any of the stocks mentioned. Thank you for reading, and happy investing!
