Key Stats for Hasbro Stock
- Price change for Hasbro stock: 9%
- $HAS Stock Price as of Jul. 21: $89
- 52-Week High: $107
- $HAS Stock Price Target: $108
Now Live: Discover how much upside your favorite stocks could have using TIKR’s new Valuation Model (It’s free)>>>
What Happened?
Hasbro (HAS) stock jumped 9% after the toy and game maker posted a strong beat on both earnings and revenue for Q2.
The standout story was Magic: The Gathering, which topped $500 million in quarterly revenue for the first time in its more than 30-year history.
Magic sales grew 32% in the quarter, helping push the broader Wizards of the Coast segment up 27% to $664 million.
Total company revenue came in at $1.14 billion, up 16% from a year ago. Adjusted operating profit rose 14% to $282 million, and adjusted EBITDA climbed 9% to $330 million.
For the first half of the year, revenue grew 15% to $2.1 billion, with adjusted operating profit up 21%. Hasbro’s Consumer Products segment, which covers its traditional toys and games, also grew 5% in the quarter.
New releases like Play-Doh Blooms sold out at major retailers within 24 hours, and the company signed a new multiyear licensing deal with Nintendo for Legend of Zelda products set to launch in 2027.
On the digital side, Hasbro took a $56 million non-cash write-down tied to canceling some game projects planned for 2028 and beyond. Management framed this as part of a sharper focus on fewer, higher-potential titles, including two new games called Exodus and Warlock set for 2027.
The company said 2026 should be its peak year for digital spending, with total digital investment expected to drop by at least 25% by 2028.
Given the strength of the quarter, Hasbro raised its full-year guidance.
The company now expects revenue growth of 5% to 7%, adjusted operating margins of 25% to 26%, and adjusted EBITDA between $1.45 billion and $1.5 billion.
Hasbro also boosted its share buyback target for the year to at least $200 million, up from $100 million.
See analysts’ growth forecasts and price targets for Hasbro stock (It’s free) >>>
What the Market Is Telling Us About Hasbro Stock
The jump in Hasbro stock reflects real confidence that Magic: The Gathering isn’t a one-quarter fluke but a durable growth engine.
The brand has compounded revenue at more than 17% annually since 2009, growing in 15 of the last 17 years. That kind of consistency helps explain why investors reacted so strongly to another record quarter.
The raised guidance across revenue, margins, and EBITDA also signals management’s confidence carries into the back half of the year.
With strong momentum in both trading cards and toys, plus a more disciplined approach to digital spending, Hasbro stock is benefiting from a business that’s growing on multiple fronts at once rather than relying on a single hit product.
Estimate a company’s fair value instantly (Free with TIKR) >>>
How Much Upside Does Hasbro Stock Have From Here?
With TIKR’s new Valuation Model tool, you can estimate a stock’s potential share price in under a minute.
All it takes is three simple inputs:
- Revenue Growth
- Operating Margins
- Exit P/E Multiple
If you’re not sure what to enter, TIKR automatically fills in each input using analysts’ consensus estimates, giving you a quick, reliable starting point.
From there, TIKR calculates the potential share price and total returns under Bull, Base, and Bear scenarios so you can quickly see whether a stock looks undervalued or overvalued.
See a stock’s true value in under 60 seconds (Free with TIKR) >>>
Looking for New Opportunities?
- See what stocks billionaire investors are buying so you can follow the smart money.
- Analyze stocks in as little as 5 minutes with TIKR’s all-in-one, easy-to-use platform.
- The more rocks you overturn… the more opportunities you’ll uncover. Search 100K+ global stocks, global top investor holdings, and more with TIKR.
Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
