Key Takeaways for Hasbro Stock as of July 2026
- Revenue hit $1,139.60 million in the quarter ended June 30, 2026, up 16.2% year over year and 6.6% above the $1,069 million Street figure baked into the print.
- Guiding to 25% to 26% adjusted operating margins for the full year, Hasbro also lifted its adjusted EBITDA range to $1.45 billion to $1.5 billion and raised the buyback floor from $100 million to a minimum of $200 million.
- Wizards revenue jumped 27% to $664 million on a 32% surge in Magic: The Gathering, the segment’s biggest swing of the quarter and the engine behind the entire beat.
- Calling Magic a “mega franchise,” CEO Chris Cocks told investors: “Magic: The Gathering belongs in the same company as Pokémon, EA Sports, World of Warcraft and Minecraft, profitable, durable franchises built to compound for decades.”
Magic’s Record Quarter Powers Hasbro Stock Past a Digital Write-Down
Hasbro (HAS) stock jumped 9% to $89 on July 21, 2026, a day after the toy and game maker posted second-quarter revenue of $1,139.60 million for the period ended June 30, 2026, up 16.19% year over year and 6.63% above the Street’s $1,068.78 million estimate. Adjusted EBITDA of $330.40 million topped estimates by 8.56%, and adjusted EPS of $1.28 beat the $1.13 consensus by 12.80%, even as that figure slipped 1.54% from a year earlier.
That EPS decline traces to a single decision. Hasbro recorded a $56 million noncash write-down this quarter tied to canceling several digital games slated for 2028 and beyond, part of a broader reset of its video game pipeline around fewer, higher-conviction titles. CEO Chris Cocks framed the move as discipline, not retreat, and used the call to make the deeper case for why Magic anchors the entire portfolio. “Magic: The Gathering belongs in the same company as Pokémon, EA Sports, World of Warcraft and Minecraft, profitable, durable franchises built to compound for decades,” he said on the Q2 2026 earnings call.
The numbers back that framing. Wizards segment revenue climbed 27% to $664 million, driven by Magic’s 32% jump behind Secrets of Strixhaven and Marvel Super Heroes, which management called the largest premiere release and largest day-one release in the brand’s history. Wizards operating profit grew 12% to $270 million, though margin fell 560 basis points to 40.7% once the impairment hit the line.
Consumer Products told a steadier story. Revenue there grew 5% to $463 million, with North America up 17% as the segment lapped last year’s delayed shelf resets. A cyberattack that hit operations earlier in the year cost just $25 million in lost revenue, well below the $40 million to $60 million Hasbro had initially flagged, and the business is now fully restored.
First-half results carried the same momentum: revenue of $2.1 billion, up 15%, and adjusted operating profit of $569 million, up 21%. That strength gave management room to raise full-year guidance to 5% to 7% constant-currency revenue growth, 25% to 26% adjusted operating margins, and $1.45 billion to $1.5 billion in adjusted EBITDA, alongside a bump in the 2026 buyback target to a minimum of $200 million from $100 million.
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TIKR Values Hasbro Stock at $121, Pricing In Magic’s Compounding Growth
TIKR’s mid-case model values Hasbro at $121 by December 2030, implying 36% total return from the current price of $89, or 7.1% annualized over 4.4 years.
That 7.1% annualized path sits on top of a business already growing double digits at the segment level, giving Hasbro stock a return profile built on operating momentum rather than a hoped-for re-rating. TIKR’s mid-case scenario assumes revenue compounds at a 2.6% annual clip through 2035 with net income margins holding near 17.6%, a base that looks conservative next to the 27% segment growth Wizards just posted.
The target rests on Magic’s demonstrated pricing power and Hasbro’s improved supply chain execution, which let the company scale two record-setting releases in a single quarter without leaving demand on the table. With Consumer Products back to normal after the cyber incident and the digital game portfolio now trimmed to its highest-conviction titles, the earnings base supporting that $121 figure looks broader than Wizards alone.
Should You Invest in Hasbro, Inc.?
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
