Key Stats for Monster Beverage Stock
- Price change for Monster Beverage stock: -1.6%
- $MNST Share Price as of Feb. 27: $85
- 52-Week High: $87
- $MNST Stock Price Target: $82
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What Happened?
Monster Beverage (MNST) stock fell over 1% on Friday after the energy drink maker reported fourth-quarter earnings that topped Wall Street expectations.
- MNST stock posted adjusted earnings of $0.50 per share, beating the consensus estimate of $0.49 per share and growing 30.4% year-over-year.
- Revenue hit $2.13 billion, crushing the $2.05 billion estimate and marking the first time Monster crossed the $2 billion threshold in a fourth quarter.
- CEO Hilton Schlosberg highlighted strong performance across all regions, with international sales representing 42% of total revenue, up from 39% in the prior year.
- The company gained market share in many global markets, driven by its core Monster Energy lineup and successful product innovations.
Monster’s Zero Sugar portfolio led growth, with the Ultra brand family increasing 24% in the quarter. The flagship Ultra White energy drink surged 32% year-over-year.
- Innovation also contributed meaningfully, with launches like Monster Energy Lando Norris Zero Sugar, Monster Energy Ultra Strawberry Dreams, and Juiced Monster Rio Punch performing well.
- However, Monster Beverage stock faces near-term cost pressures from tariffs and rising aluminum prices.
- The Midwest premium for aluminum has increased significantly, pushing up can costs.
- Schlosberg said the company expects “a further modest increase in our costs in at least the first half of 2026” due to current aluminum pricing.
The company implemented a pricing action on November 1, 2025, which performed in line with expectations without hurting volume.
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What the Market Is Telling Us About Monster Beverage Stock
Monster Beverage stock has held up well relative to many consumer stocks this year, though it remains almost at a 52-week high.
The company’s international expansion is clearly resonating with investors.
- Sales in EMEA jumped 32.6%, while Latin America surged 90.8% in dollars (15.1% currency-neutral).
- Asia Pacific grew 11.5% despite a systems disruption at Monster’s Japanese distributor that cost the region 6-7% in sales.
The company’s affordable energy drink strategy is gaining traction in emerging markets.
Schlosberg revealed that Monster’s affordable brands like Predator and Fury generated roughly 100 million unit cases in 2025, becoming the number one energy drink brand by value in major African countries.
Management remains confident in the energy drink category’s long-term growth drivers, including increasing household penetration, expanding dayparts, and affordable pricing relative to other beverages.
- The U.S. energy drink category grew 12.9% in the most recent 13-week period, according to Nielsen data.
- On costs, Schlosberg noted that aluminum prices and the Midwest premium have increased more than 50% from Q4 to Q1.
- However, he expects the impact to be “modest” and mostly offset by pricing actions and hedging strategies.
- The company continues to evaluate additional pricing opportunities both domestically and internationally.
Monster Beverage stock appears well-positioned for continued growth despite near-term headwinds, supported by strong brand momentum, successful innovation, and robust international expansion.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
