Meta Muse AI Drives Massive Retail Growth As Shopping Features Explode

Aditya Raghunath • 4 minute read
Reviewed by: David Hanson
Last updated Oct 5, 2026

@Omar_Nasif from pixabay via Canva, @Diego Maravilla © 2022 from Diego Maravilla via Canva

Key Stats for Meta Stock

  • Price change for Meta stock in last 6 months: 27%
  • $META Stock Price as of Oct. 2: $728
  • 52-Week High: $780
  • $META Stock Price Target: $795

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What Happened?

Meta (META) is getting a lot of attention for Muse, its new AI agent. A Meta spokesperson said shopping has quickly become one of Muse’s biggest usage drivers.

Here is how it works. You ask Muse to find an item. You can name the brand, price, and availability. The agent browses retail sites and suggests listings.

If you check out with Muse, it shows an “approval card” with the order details. You confirm before anything is bought.

Payments run through partners like Link by Stripe and Shopify Shop Pay. PayPal has been announced but is not available yet.

Mark Zuckerberg said Meta will take a small fee on transactions.

Meta also announced partners on Sept. 23. They include Walmart, Gap, Sephora, Expedia, Wayfair and Best Buy. Not all of them are active yet.

Amazon has blocked Muse from buying on its site. It says Muse violates its terms of service.

META Stock Revenue, EBIT and Free Cash Flow Estimates in Billion USD (TIKR)

Privacy is a concern.

In a January survey, 59% of U.S. adults called price-gouging a major worry with AI-driven pricing.

Meta also recently settled a federal case with state attorneys general for nearly $17 billion.

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What the Market Is Telling Us About Meta Stock

For Meta stock, Muse could open a new revenue stream. A fee on each purchase would create a revenue line separate from ads.

A University of Virginia professor said whoever owns the agent owns the relationship with the shopper.

This fits what Meta said on its Q2 call. Management called personal agents the base for its next wave of products and revenue. It also said more than 1 million businesses use its business agents each week.

The core business is strong. Q2 revenue rose 28% to $60.8 billion. Meta stock also has a large cash cushion of $90.3 billion.

META Stock Valuation Model (TIKR)

But spending is heavy. Meta spent $31.1 billion on capital projects in the quarter.

Free cash flow was only $784 million. Legal costs are also a drag. Meta booked a $2.4 billion legal charge in Q2 and warned that youth-related trials could lead to a material loss.

No figures are available on how much Muse shopping earns.

So Meta stock may keep reacting to retailer sign-ups and the Amazon dispute. It may also react to whether shoppers trust the agent with their data.

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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