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Here’s Why Analysts Think Tripadvisor Stock Could Have 81% Upside Today

Thomas Richmond
Thomas Richmond5 minute read
Reviewed by: Sahil Khetpal
Last updated Jul 3, 2025
Here’s Why Analysts Think Tripadvisor Stock Could Have 81% Upside Today

@smodj from Getty Images via Canva

Key Takeaways:

Tripadvisor (TRIP) operates a global travel platform where users can compare prices, book hotels and experiences, and read trusted reviews. Its core business is complemented by fast-growing segments like Viator (experiences) and TheFork (restaurant bookings).

The company benefits from strong brand recognition, high organic traffic, and improving monetization. As global travel demand continues to recover, Tripadvisor is positioning itself to regain growth and improve margins through a more focused strategy.

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What the Model Says for Tripadvisor Stock

We ran a detailed valuation analysis on Tripadvisor stock using TIKR’s Valuation Model to estimate its potential upside through the end of 2027.

Based on reasonable assumptions for revenue growth, margin expansion, and a 10x P/E multiple, the model suggests that Tripadvisor stock could rise from $14.99/share to reach $27.19/share, representing an 81.4% total return and an annualized return of 26.9% over the next 2.5 years.

Tripadvisor Stock’s Valuation Model Results (TIKR)

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Our Valuation Assumptions

TIKR’s Valuation Model lets you plug in your own assumptions for a company’s revenue growth, operating margins, and P/E multiple, and calculates the stock’s expected returns.

Here’s what we used for Tripadvisor stock:

1. Revenue Growth: 6.7% CAGR through 2028
While TRIP grew just 2.6% over the past year, it averaged 26.7% growth over the last three years. Our model uses a conservative 6.7% forecast, reflecting steady, but not explosive, travel recovery and traction in Viator and TheFork.

2. Operating Margins: 6.8%
TRIP’s EBIT margins were 5.0% over the past year. We assumed slight expansion to 6.8% by 2028 as management focuses on efficiency and higher-margin business lines.

3. Exit P/E Multiple: 10x
Tripadvisor currently trades at a 10x forward P/E, below its long-term average of 30x+. We kept the same multiple to stay conservative given current market sentiment, though any signs of a turnaround or acquisition interest could re-rate the stock higher.

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What Happens If Things Go Better or Worse?

TIKR’s valuation tool lets investors explore a wide range of possible outcomes for a stock like Tripadvisor.

Here’s a breakdown of potential returns TRIP could generate over the next 5 years, depending on how the business performs (these are just estimates, no one knows the future for certain):

  • Low Case: Sluggish travel recovery and weak margin improvement → 12.7% annual returns
  • Mid Case: Moderate revenue growth and margin expansion → 21.3% annual returns
  • High Case: Strong demand rebound and better profitability → 28.6% annual returns

Even in a conservative scenario, the model shows that TRIP could deliver respectable returns, while the upside case points to a potential multi-bagger if management executes and sentiment improves.

Tripadvisor stock
Tripadvisor Stock’s Valuation Summary (TIKR)

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TIKR Takeaway

Tripadvisor offers a compelling setup for value-oriented investors looking for a potential turnaround story.

The company is showing signs of stabilization, has promising growth in verticals like Viator, and now has activist investors pushing for change, all while the stock trades near multi-year lows.

With over 80% upside potential by the end of 2027 and a possible annual return above 26%, Tripadvisor could be a high-reward bet on a recovering travel sector and improved execution.

It’s a name best suited for investors willing to take a contrarian view on an out-of-favor stock with a valuable brand and growing alternative revenue streams.

Is Tripadvisor stock worth buying over the next 24 months? Use TIKR’s Valuation Model and analyst forecasts to see if the stock is undervalued today.

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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