Key Stats for Apple Stock
- Price change for Apple stock in last 6 months: 22%
- $AAPL Stock Price as of Jul. 13: $317
- 52-Week High: $323
- $AAPL Stock Price Target: $317
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What Happened?
Apple (AAPL) stock is getting fresh support from Wall Street. Citi raised its price target to $365 from $315, implying 16% upside from Friday’s close.
Analyst Asiya Merchant says Apple’s ability to raise prices selectively should help offset margin pressure, while its loyal customer base should keep demand steady even in a slower market. She also pointed to the iPhone 18 launch in September as a catalyst that could further boost investor sentiment.
Apple stock has already climbed 17% this year, and more good news keeps stacking up. Evercore ISI reiterated its own $365 price target after Apple filed a federal lawsuit against OpenAI.
A lawsuit alleged trade secret misappropriation involving former Apple employees, including a 24-year Apple veteran who became OpenAI’s Chief Hardware Officer.
Evercore sees this legal action as a potential headwind for OpenAI’s hardware ambitions, especially if Apple pushes for injunctive relief or discovery into OpenAI’s product plans.
Morgan Stanley added another bullish data point, expecting Apple to raise iPhone prices by roughly $200 in September.
The firm estimates that move could add 2-4% to fiscal Q3 EPS and about 1% to fiscal 2027 EPS.
Their reasoning: iPhone demand has historically been the least sensitive to price increases among Apple’s products, more so than Mac or iPad.
Morgan Stanley’s supply chain checks also show iPhone build plans have stayed steady in recent weeks, a sign there’s no demand weakness ahead of the launch.
Not every analyst is as bullish.
- KeyBanc downgraded Apple to Underweight, citing concerns about slowing iPhone builds and shifting device subsidy models, and set a $250 price target.
- Monness, Crespi, Hardt moved the other direction, upgrading Apple to Buy with a $335 target.
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What the Market Is Telling Us About Apple Stock
The overall tone on Wall Street suggests confidence that Apple stock can keep climbing, even as some voices sound a note of caution.
Apple also recently signed a multiyear chip agreement with Broadcom worth more than $30 billion, covering over 15 billion U.S.-made chips.
Apple reports Q3 fiscal 2026 earnings on July 30, marking CEO Tim Cook’s final earnings call before John Ternus takes over.
That report, paired with September-quarter guidance, will be an early test of whether Apple’s pricing power holds up as analysts expect.
With the iPhone 18 launch, a new Apple Foldable, and an updated Siri AI all landing in a short window, investors have several catalysts to watch that could move Apple stock in the months ahead.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
