Key Stats for Shopify Stock
- Price change for Shopify stock in Last 6 Months: -27%
- $SHOP Stock Price as of Jul. 10: $123
- 52-Week High: $182
- $SHOP Stock Price Target: $148
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What Happened?
Stifel upgraded Shopify (SHOP) stock to Buy from Hold and raised its price target to $150 from $110. Analyst J. Parker Lane said the company is well-positioned to continue gaining share in e-commerce through several channels: replacing legacy platforms, growing its enterprise business, expanding B2B, pushing further into international markets, and building out payments.
Stifel expects Shopify to keep leading in agentic commerce, the growing trend of AI agents helping customers shop and check out directly.
Based on survey work and industry conversations, the firm sees Shopify’s revenue growth topping 30% in 2026, then settling into the mid-20% range in the years after.
Shopify stock hasn’t had an easy year, though. Shares are down about 22% year-to-date, compared to an 11% decline for the IGV software index, and the stock is off 27% over the past six months.
Despite that pullback, Shopify stayed profitable over the trailing twelve months. The stock currently trades close to its fair value estimate, which suggests there isn’t much downside risk from here.
With agentic commerce still in its early days, Stifel sees the current price as an attractive entry point for investors.
Stifel also pointed to Shopify’s operating model and how it allocates capital as giving the company the flexibility to adapt as e-commerce continues to change quickly.
This upgrade adds to a recent string of positive analyst notes.
Citizens reiterated a Market Outperform rating with a $150 price target after Shopify released its Spring 2026 Editions update, which included improvements to its Catalog and Universal Commerce Protocol tools, both key building blocks for agentic commerce.
Piper Sandler kept its Overweight rating and $150 target too, highlighting growing merchant use of Shopify’s Sidekick AI assistant and its expanding role in landing new enterprise deals.
UBS took a more cautious stance, maintaining a Neutral rating with a $130 target, while noting that Shopify’s retail point-of-sale business could see meaningful growth by 2035.
On the partnership front, Manus announced it’s integrating Shopify into its platform, letting users build and manage online stores through a conversational interface, with Shopify handling checkout, payments, and fulfillment behind the scenes.
Separately, Thrive Capital, led by Joshua Kushner, invested $100 million in Shopify, a bet on AI’s growing role in commerce.
See analysts’ growth forecasts and price targets for Shopify stock (It’s free) >>>
What the Market Is Telling Us About Shopify Stock
Stifel’s upgrade reflects growing confidence that Shopify stock’s recent decline doesn’t reflect the company’s underlying growth story.
With multiple analysts converging around price targets near $150 and pointing to agentic commerce as an early-stage opportunity, Wall Street increasingly views the current pullback as a buying opportunity rather than a sign of slowing momentum.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
