Key Takeaways:
- Pinterest reached 600 million monthly active users, with Gen Z now accounting for over half of the platform.
- Based on current growth trends, PINS could reach $39.33 per share by December 2027.
- This target implies a 50.8% total return from the current $26.08 price, or about 22.4% annually.
Now Live: Discover how much upside your favorite stocks could have using TIKR’s new Valuation Model (It’s free)>>>
Pinterest (PINS) distinguishes itself by being a “logged-in” platform where users provide clear signals of what they want to buy.
Unlike other social apps, 85% of users go directly to the mobile app, meaning Pinterest owns its audience and isn’t at the mercy of Google’s search algorithms.
In the third quarter of 2025, revenue grew 17% to $1.049 billion, and the company has successfully shifted from “window shopping” to a performance-ad platform.
In fact, outbound clicks to advertisers have jumped 5x over the last three years. By using AI to anticipate what a user might like before they even type a search, Pinterest is creating a “proactive” shopping experience that is unique in the Western world.
Valued at a market cap of $17.6 billion, Pinterest stock is down over 70% from all-time highs. Let’s see if the social media giant can stage a recovery over the next 24 months.
See analysts’ full growth forecasts and estimates for Pinterest stock (It’s free) >>>
What the Model Says for Pinterest Stock
We evaluated Pinterest’s upside by examining its shift toward AI-driven advertising and its international monetization gap.
Using a forecast of 15% annual revenue growth and 11% operating margins, our model projects the stock will rise from $26.08 to $39.33 over the next two years.
This assumes the market applies a conservative 16x P/E multiple—significantly lower than the company’s 5-year average of 59.3x.
Our Valuation Assumptions
Estimate a company’s fair value instantly (Free with TIKR) >>>
Our Valuation Assumptions
TIKR’s Valuation Model lets you plug in your own assumptions for a company’s revenue growth, operating margins, and P/E multiple, and calculates the stock’s expected returns.
Here’s what we used for PINS stock:
1. Revenue Growth: 15%
Pinterest’s growth is being fueled by two major engines: AI efficiency and international expansion. The company’s AI-powered ad suite, Pinterest Performance+, is making it easier for small and medium businesses to advertise.
Retailers using these automated tools have seen a 24% higher conversion lift than traditional methods.
International markets represent the biggest “hidden” opportunity. Today, 83% of Pinterest users live outside the U.S. and Canada, yet they account for only 25% of revenue.
As Pinterest rolls out its “U.S. playbook” to Europe and the rest of the world, international revenue is growing more than twice as fast as the U.S. market.
We believe a 15% annual growth rate is achievable as these global users are better monetized.
2. Operating margins: 11%
Profitability is rising as Pinterest gets smarter with its technology. While AI is expensive to run, Pinterest uses “open-source” models that are 30% more effective yet cost significantly less than standard proprietary models.
Over 90% of its adjusted earnings (EBITDA) convert directly into free cash flow. This allows Pinterest to fund new projects—like the voice-activated “Pinterest Assistant”—without taking on heavy debt.
We forecast operating margins to average 11% through 2028, up from the historical average of 4.9% seen over the past year.
3. Exit P/E Multiple: 16x
The market currently values Pinterest at a price-to-earnings (P/E) multiple of roughly 14.3x (next Twelve Months).
Historically, the stock has traded much higher—averaging 35.4x over the last five years. Our model uses a conservative 16x multiple.
If the company continues to prove it can capture Gen Z shoppers and grow international profits, this multiple could easily expand, providing even more upside than our current target.
Build your own Valuation Model to value any stock (It’s free!) >>>
What Happens If Things Go Better or Worse?
Different scenarios for PINS stock through 2030 show varied outcomes based on Performance+ adoption pace and international monetization trajectory (these are estimates, not guaranteed returns):
- Low Case: If revenue growth stays around 11% and margins are pressured, we still see a 13% annual return.
- Mid Case: With 12% to 15% revenue growth and steady margin expansion, the stock delivers a 22.5% annual return.
- High Case: If Pinterest becomes the dominant AI shopping tool for Gen Z and captures more “performance” ad budgets, returns could reach 31% annually.
Even in the conservative case, Pinterest stock offers strong returns, supported by its unique visual-first shopping experience, deeper user engagement across search and curation, and a massive international monetization runway with a proven lower-funnel playbook that is just beginning to scale globally.
Pinterest’s transition into a full-funnel shopping destination is working.
For investors, the combination of record user growth and a disciplined focus on AI costs makes it a compelling growth story in the social commerce space.
See what analysts think about Pinterest stock right now (Free with TIKR) >>>
How Much Upside Does Pinterest Stock Have From Here?
With TIKR’s new Valuation Model tool, you can estimate a stock’s potential share price in under a minute.
All it takes is three simple inputs:
- Revenue Growth
- Operating Margins
- Exit P/E Multiple
If you’re not sure what to enter, TIKR automatically fills in each input using analysts’ consensus estimates, giving you a quick, reliable starting point.
From there, TIKR calculates the potential share price and total returns under Bull, Base, and Bear scenarios so you can quickly see whether a stock looks undervalued or overvalued.
See a stock’s true value in under 60 seconds (Free with TIKR) >>>
Looking for New Opportunities?
- See what stocks billionaire investors are buying so you can follow the smart money.
- Analyze stocks in as little as 5 minutes with TIKR’s all-in-one, easy-to-use platform.
- The more rocks you overturn… the more opportunities you’ll uncover. Search 100K+ global stocks, global top investor holdings, and more with TIKR.
Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
