Key Takeaways:
- BASE44 is scaling from just $3 million to over $50 million in Annual Recurring Revenue (ARR) in less than six months.
- Our analysis suggests WIX could reach $156 per share by December 2027.
- At a current price of $104, this represents a 49% total return, or roughly 22% annualized over the next two years.
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Wix (WIX) has spent years democratizing the web. Now, it’s doing the same for software. The core Wix platform serves traditional website builders, but BASE44 is the real “wild card.” It allows anyone—even those with zero technical skill—to create custom software.
This opens a market much larger than simple web design. For example, a local cafe only needs one website, but it might need a dozen internal apps for things like inventory tracking, staff scheduling, or vendor management. Wix is now positioned to capture both of these needs.
In the third quarter, Wix reported revenue of $505 million, a 14% increase year-over-year. Management also noted that BASE44 traffic share jumped from almost nothing in June to over 10% by October, a stunning feat for a new product.
Down over 70% from all-time highs and 52% in 2025, Wix stock trades at an attractive valuation right now.
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What the Model Says for Wix Stock
Our valuation model looks at how BASE44 expands Wix’s total addressable market. We also factored in the company’s history of scaling new products profitably.
Based on an estimated 13.5% annual revenue growth and 18.1% operating margins, the model points toward a $156 share price. This assumes a conservative price-to-earnings (P/E) multiple of 15.0x.
That would be a 49% total return, or a 22% annualized return over the next 2.0 years.
Our Valuation Assumptions
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Our Valuation Assumptions
TIKR’s Valuation Model lets you plug in your own assumptions for a company’s revenue growth, operating margins, and P/E multiple, and calculates the stock’s expected returns.
Here’s what we used for WIX stock:
1. Revenue Growth: 13.5%
Wix recently raised its full-year bookings outlook, essentially because BASE44 is performing way ahead of schedule.
The platform now has over 2 million users, seven times as many as it had just five months ago. About 1,000 new paying subscribers are joining every single day.
The magic here is “multi-agent architecture.” Instead of a user typing a prompt and getting a buggy result, BASE44 uses multiple AI agents that talk to one another.
One agent builds, another debugs, and a third refines the performance. This makes the tool an “expert partner” rather than just a basic assistant.
Meanwhile, the core Wix business is accelerating. People are opting for more expensive subscriptions and sticking around longer.
We expect total revenue to grow by 13.5% as the company balances its mature website business with this high-growth software segment.
2. Operating margins: 18%
At first glance, BASE44 might look like it’s hurting profits. Most new users are on monthly plans, which means Wix pays for the marketing and AI computing costs upfront before seeing the full revenue. However, the underlying numbers are strong.
Paying users already generate gross margins of 30%-40%. These margins should improve as AI costs (the “tokens” used to process requests) continue to drop due to industry competition.
Wix is also getting better at using AI to handle customer support, which saves a significant amount of money. We project an 18.1% operating margin as these efficiencies kick in.
3. Exit P/E Multiple: 15x
Wix currently trades at a P/E multiple of roughly 16.3x. We used a slightly lower 15.0x multiple for our 2027 exit price to stay conservative. This reflects the reality that while Wix is growing fast, it is still in a heavy investment phase for AI.
Management is also being innovative with its cash. Wix recently bought back 1.3 million shares and still has $225 million left in its buyback program.
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What Happens If Things Go Better or Worse?
Different scenarios for Wix stock through 2030 show varied outcomes based on BASE44 adoption pace and margin trajectory (these are estimates, not guaranteed returns):
- Low Case: If BASE44 growth slows down and the AI investment takes longer to pay off, we still expect 15% annual returns due to the strength of the core business.
- Mid Case: If BASE44 hits $100 million in ARR with better margins, we expect a 22% annual return.
- High Case: If BASE44 becomes the dominant “vibe-coding” platform globally, returns could reach 30% annually.
Even in the conservative case, Wix stock offers strong returns, supported by its leading website-creation brand, BASE44’s validated product-market fit in a massive addressable market, and a proven ability to scale innovations profitably over time.
Wix has a proven playbook for turning complex technology into something easy for the masses. If they can repeat their website success in the software app market, the current stock price may look like a bargain in a few years.
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How Much Upside Does Wix Stock Have From Here?
With TIKR’s new Valuation Model tool, you can estimate a stock’s potential share price in under a minute.
All it takes is three simple inputs:
- Revenue Growth
- Operating Margins
- Exit P/E Multiple
If you’re not sure what to enter, TIKR automatically fills in each input using analysts’ consensus estimates, giving you a quick, reliable starting point.
From there, TIKR calculates the potential share price and total returns under Bull, Base, and Bear scenarios so you can quickly see whether a stock looks undervalued or overvalued.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
