Key Takeaways for Celsius Holdings Stock as of August 2026
- Broad-Based Miss: CELH stock sank 18.46% after revenue of $817.93M missed Street’s $870.07M by 5.99%, adjusted EPS of $0.36 missed by 13.88%, and GAAP EPS of $0.14 fell 63.99% short.
- Guidance: Flat Q3, Growth by Q4: Management guided brand CELSIUS sales to look “a lot like” Q2 in Q3, with gross margin held in the high 40s, before returning to growth as the company exits 2026.
- Alani Nu’s Breakout: With Q2 tracked-channel retail sales up ~56% YoY, Alani Nu net sales rose ~21% to $364M, pushing first-half tracked retail sales past $1B.
- CEO Concedes Overcorrection: Fieldly said Celsius “went too deep” cutting CELSIUS SKUs.
CELH stock sank 18% after a broad earnings miss. Analyze CELH stock’s full earnings history on TIKR for free →
CELH Stock Sinks 18% as a Self-Inflicted SKU Cut Crushes CELSIUS Growth
Celsius Holdings (CELH) delivered second-quarter 2026 revenue of $817.93 million, up 10.64% from $739.26 million a year earlier, but the print landed 5.99% below the $870.07 million Street estimate, and CELH stock fell 18.46% to close at $24 on August 6, 2026. Adjusted EBITDA of $184.16 million missed by 7.23% and came in 12.42% below last year’s $210.29 million, while the margin compressed 593 basis points year over year to 22.52%. Adjusted EPS of $0.36 missed the $0.42 estimate by 13.88% and fell 23.40% from a year ago, and GAAP EPS of $0.14 dropped 63.99% short of the $0.39 estimate.
The miss traces almost entirely to brand CELSIUS. Net sales for the core brand fell approximately 12% year over year even as tracked-channel retail sales dipped only 2%, a gap CFO Jarrod Langhans attributed to distributor inventory rebalancing, higher trade and promotional spending, and softness in the club channel. The company spent the first half of the year cutting low-velocity SKUs (stock-keeping units) to consolidate shelf space, and dollars per point of distribution rose 16% from the first quarter to the second even as points of distribution fell about 7%.
CEO John Fieldly did not dress up the outcome. Addressing the SKU cuts on the Q2 earnings call, he said: “We went too deep on the CELSIUS rationalization… Looking back, I definitely would have not cut as many SKUs within the organization.” That admission frames the quarter as a self-inflicted wound rather than a demand problem, and management now expects brand CELSIUS in the third quarter to look “a lot like” the second before returning to growth as the company exits 2026.
The offset came from the rest of the portfolio. Alani Nu net sales climbed approximately 21% to $364 million, tracked-channel retail sales grew 56%, and the brand surpassed $1 billion in first-half retail sales, a milestone reached about a year after Celsius acquired it. Rockstar, meanwhile, completed its integration onto Celsius’s distribution platform in June, on the nine-month timeline management had set, with net sales of $66 million. Gross margin held at approximately 48%, level with the first quarter, as integration savings offset aluminum cost inflation. SG&A stayed flat year over year at $238 million even as revenue grew, pushing the SG&A ratio down to 29% of revenue from 32%. The company still repurchased $100 million of stock in the quarter, part of $124 million bought back in the first half against a $300 million authorization.
Alani Nu just crossed $1 billion in first-half retail sales while brand CELSIUS shrank 12%. Track CELH stock’s brand-level trends on TIKR for free →
TIKR Prices CELH Stock at $33, a 40% Return Through 2030
TIKR’s mid-case model values Celsius Holdings at $33 by December 2030, implying a 40% total return from the current price of $24, or 8% annualized over 4.4 years.
An 8% annualized return puts CELH stock in longer-dated recovery territory, not a near-term re-rating, with the market pricing in more doubt right now than the model does following this quarter’s miss.
The target is reachable because the pressure this quarter sits inside one brand’s rationalization, not the category. Alani Nu’s 56% tracked-channel growth and Rockstar’s on-schedule integration show demand for Celsius’s broader portfolio remains intact, and management’s plan to reintroduce CELSIUS innovation in 2027 targets the exact gap that drove this quarter’s miss.
TIKR’s model still sees CELH stock returning 40% to a $33 target by 2030. Build your own CELH stock forecast on TIKR for free →
Should You Invest in Celsius Holdings, Inc.?
The only way to really know is to look at the numbers yourself. TIKR gives you free access to the same institutional-quality financial data that professional analysts use to answer exactly that question.
Pull up Celsius Holdings, Inc. stock and you’ll see years of historical financials, what Wall Street analysts expect for revenue and earnings in the quarters ahead, how valuation multiples have moved over time, and whether price targets are trending up or down.
You can build a free watchlist to track Celsius Holdings, Inc. alongside every other stock on your radar. No credit card required. Just the data you need to decide for yourself.
Access Professional Tools to Analyze CELH stock on TIKR for Free →
Looking for New Opportunities?
- See what stocks billionaire investors are buying so you can follow the smart money.
- Analyze stocks in as little as 5 minutes with TIKR’s all-in-one, easy-to-use platform.
- The more rocks you overturn… the more opportunities you’ll uncover. Search 100K+ global stocks, global top investor holdings, and more with TIKR.
Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
