Key Takeaways for Celsius Holdings Stock as of July 2026
- Thirteen buys, 7 outperforms and 3 holds back a $57 mean target.
- By December 2030, TIKR’s mid-case model puts Celsius Holdings stock’s fair value at $53, a 74% total return that works out to 13% annualized over the next 4.5 years.
- Trading 43% below TIKR’s $53 target, Celsius Holdings stock looks undervalued against a portfolio still growing revenue 19% next quarter.
- Still, the real catalyst is Alani Nu’s 60% pro forma sales growth, evidence the slowdown sits in one brand alone.
Celsius Holdings Stock Falls 54% From Its High as CELSIUS Growth Slows to 6%
Celsius Holdings (CELH) sells the CELSIUS, Alani Nu and Rockstar energy drink brands through PepsiCo’s distribution network, and posted record first-quarter revenue of $782.6 million on May 7, up 138% year over year. Celsius Holdings stock still trades around $31 in mid-July, down from a 52-week high of $67 and within reach of its 52-week low of $27, as investors weigh a slowing core brand against a much larger portfolio story.
That growth split unevenly across the three brands. CELSIUS brand net sales grew just 6% year over year to $348 million as the company rationalized underperforming SKUs, while Alani Nu net sales reached $368 million, up 60% on a pro forma basis, and Rockstar contributed $67 million in its first full quarter inside the integrated network.
The bigger story sits in Alani Nu, whose integration wrapped in March and already captured $50 million in synergies outlined at last year’s CAGNY investor call, converting nearly a year of PepsiCo distribution gains into recognized revenue. International sales added another layer, climbing 55% year over year on strength in the Nordics and continued momentum in the UK, Ireland, France, Australia, New Zealand and Benelux.
Chairman and CEO John Fieldly told analysts on the Q1 earnings call that “we delivered a record first quarter revenue of $783 million,” crediting the combined portfolio’s execution across all three brands. That scale, he added, pushed Celsius Holdings’ U.S. energy drink dollar share to 20.9% in the four weeks ending April 12.
Still, the quarter wasn’t without tension. Gross margin narrowed 4 percentage points to 48.3% on higher aluminum costs, and CELSIUS’s slower growth has become the headline the market keeps trading on, even as the other two brands keep compounding underneath it.
Management is leaning on a $300 million buyback program, having repurchased 700,000 shares for $24.1 million at a weighted average $35.39 in the quarter with $236.1 million still authorized, plus a new CELSIUS launch in Spain through Suntory Beverage & Food Spain, to keep the growth engine running while the SKU reset works through the shelf.
Wall Street’s 20 Buy-Equivalent Ratings Point to 86% Upside for Celsius Holdings Stock
Wall Street holds a decisively bullish stance on Celsius Holdings stock, with 13 buy ratings, 7 outperform ratings and 3 hold ratings among the 21 analysts tracking the name as of July 10. The mean price target sits at $57, implying roughly 86% upside from the current $31 share price, while a high target of $85 and a low of $41 frame a wide range of outcomes.
That gap has widened since March, when the stock traded near $35 against a mean target of $67, meaning the target has held even as the share price fell further.
Wall Street Expects Celsius Holdings Stock’s Revenue Growth to Slow by 2027
Celsius Holdings posted first-quarter revenue of $782.6 million, up 138% year over year, with CELSIUS brand sales growing just 6% against 60% pro forma growth at Alani Nu and a fresh $67 million contribution from Rockstar. Consensus still expects that portfolio-level strength to carry forward, projecting revenue growth of 19% in the second quarter and 18% in the third as Alani Nu’s PepsiCo distribution gains keep layering onto the base.
That growth then cools as the comparisons normalize. Consensus projects 11% growth in the fourth quarter of 2026, 8% in the first quarter of 2027 and 9% in the second, a deceleration that tracks CELSIUS’s slower base rather than a portfolio-wide stall.
The threshold that matters is the third quarter of 2026: if consolidated revenue growth holds near the 18% consensus calls for, it would confirm Alani Nu and Rockstar are offsetting the CELSIUS slowdown rather than masking it.
TIKR’s $53 Target on Celsius Holdings Stock Holds if Alani Nu Keeps Outgrowing CELSIUS
TIKR’s mid-case model values Celsius Holdings at $53 by December 2030, implying 74% total return from the current price of $31, or 13% annualized over the next 4.5 years.
That return profile puts Celsius Holdings stock well ahead of the flat-to-mid-single-digit returns typical of large-cap consumer staples names, especially for a stock sitting closer to its 52-week low than its high. The target looks reachable if Alani Nu’s 60% pro forma growth and Rockstar’s early contribution keep offsetting the CELSIUS reset the way they did last quarter, when the two newer brands added a combined $435 million against CELSIUS’s $348 million.
Should You Invest in Celsius Holdings, Inc.?
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
