Key Stats for Rivian Stock
- Price change for Rivian stock: -3%
- $RIVN Share Price as of Mar. 13: $15
- 52-Week High: $23
- $RIVN Stock Price Target: $18
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What Happened?
Rivian (RIVN) stock was down about 3% on Friday as the company held its R2 SUV reveal event. On the surface, that sounds strange. But the reality is simple: the market already knew this was coming.
Over the past week, Rivian stock had climbed 11.6%, rising from $14.92 to $16.65.
Investors were pricing in the R2 announcement before it even happened. Once the event arrived, there was nothing left to buy.
The R2 itself is genuinely compelling.
- It’s a midsize SUV priced at around $45,000
- It is aimed at the mass market rather than Rivian’s premium R1 buyers.
- First deliveries are targeted for Q2 2026.
- The company is guiding for 62,000 to 67,000 total vehicle deliveries this year.
The tech story is also real.
Rivian built its own autonomy chip, the RAP1, and is pairing two of them in a third-gen platform with LiDAR and 11 cameras.
There’s also a new “Autonomy+” subscription at $49.99 per month, which could eventually become a recurring high-margin revenue stream.
But Wall Street had already been building this into the price for weeks.
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What the Market Is Telling Us About Rivian Stock
Rivian’s Q4 earnings reported in February were solid.
Revenue hit $1.3 billion, beating estimates, and 2025 marked the company’s first full year of positive gross profit. That’s a real milestone.
But this comes against the backdrop of a $3.6 billion net loss for 2025. Free cash flow was -$2.5 billion.
And the 2026 adjusted EBITDA guidance ranges from -$2.1 billion to -$1.8 billion.
Rivian stock is still the story of a company that’s making progress but burning a lot of cash to get there.
The R2 is the vehicle that could eventually change the trajectory.
But the market isn’t paying for potential twice, and after a post-earnings rally in February and another 12% gain last week, with R2 ahead, today’s pullback is the market giving back what it borrowed.
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How Much Upside Does Rivian Stock Have From Here?
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
