Key Stats for Netflix Stock
- Price change for Netflix stock in last 6 months: -16%
- $NFLX Stock Price as of Jul. 7: $76
- 52-Week High: $129
- $NFLX Stock Price Target: $114
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What Happened?
Netflix (NFLX), Disney, and Alphabet’s YouTube are all gearing up to challenge Fox for U.S. broadcast rights to the 2030 and 2034 World Cup tournaments.
Amazon and Apple could also jump into the bidding, according to people familiar with the discussions. Talks between FIFA and potential media partners are expected to kick off sometime in the next three months.
Here’s the interesting twist: FIFA has signaled that English- and Spanish-language U.S. rights will likely be sold together this time, rather than separately like they have been in past tournaments.
That’s a change from how things worked for this year’s World Cup, where Fox paid $485 million for English-language rights, and NBCUniversal’s Telemundo paid $600 million for Spanish-language rights.
Media executives are reportedly budgeting somewhere between $1.5 billion and $2 billion for the combined U.S. rights to each tournament. That’s a massive jump from past deals, and it shows just how valuable this content has become.
So why does this matter for Netflix stock? The streaming giant clearly sees the World Cup as a way to further boost its service.
FIFA has already shown it trusts Netflix with major soccer content, having awarded the company rights to the Women’s World Cup for both 2027 and 2031. The existing relationship could give Netflix an edge in these upcoming negotiations.
The ratings numbers explain why everyone wants in.
Last week’s U.S. victory over Bosnia and Herzegovina drew more than 26 million viewers on Fox alone, making it the most-watched soccer telecast in English-language history.
Add in another 9.8 million viewers on Telemundo and Peacock, and you get a sense of how massive this audience really is.
The U.S.-Belgium game reportedly drew a combined audience of 47.9 million viewers across English and Spanish broadcasts.
If FIFA does bundle the English and Spanish rights together, NBCUniversal likely won’t compete at a price near $2 billion, according to people familiar with the situation. That would knock Telemundo out of the running entirely, opening the door wider for challengers like Netflix.
There is one wrinkle worth noting.
- Both the 2030 tournament (hosted by Morocco, Portugal, and Spain) and the 2034 tournament (hosted by Saudi Arabia) fall in less convenient time zones for U.S. viewers compared to this year’s event, which was held across the U.S., Mexico, and Canada.
- Still, given how strong ratings have been this year, that time zone challenge probably won’t stop the price from climbing significantly.
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What the Market Is Telling Us About Netflix Stock
For Netflix stock, landing World Cup rights would represent a major swing at live sports, an area the company has been building out gradually through smaller deals.
Winning these rights wouldn’t just boost subscriber numbers; it could also meaningfully grow Netflix’s advertising business, especially given how the platform has already been scaling that side.
Nothing is finalized yet, and bidding could get expensive fast given the number of deep-pocketed competitors circling.
But the mere possibility of Netflix landing World Cup rights is likely to keep investor attention on Netflix stock as these negotiations unfold over the coming months.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
