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General Motors Is Up More Than 60% From Its Lows and Trading Near a Record. Is It Too Late to Buy?

Wiltone Asuncion7 minute read
Reviewed by: David Hanson
Last updated Aug 10, 2026

@Traimak_Ivan from Getty Images via Canva, @Traimak_Ivan from Getty Images Pro via Canva

Key Stats for General Motors Stock

  • Current Price: $87.58
  • Target Price (Mid): ~$83
  • Street Target: ~$100
  • Potential Total Return: ~(5.5%)
  • Annualized IRR: ~(1.3%) / year

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What Happened?

General Motors (GM) closed August 7 at $87.58, within about 3% of its all-time closing high of $90.30, set on July 28. The stock has climbed more than 60% from its 52-week low of $53.34, powered by a second-quarter beat and a full-year guidance raise. Anyone looking at it now faces the question that follows every big run: Is the easy money already made?

The Quarter That Justified the Run, and Its Soft Spot

GM’s Q2, reported July 21, beat on nearly every line. Revenue hit $48.03 billion, up 1.9% year over year, and adjusted EPS of $3.57 cleared the $3.19 consensus by 12%. North America EBIT margin returned to 8.6%, back inside the company’s 8% to 10% target. Management raised full-year adjusted EPS guidance to $12 to $14, the second increase this year, and lifted the free cash flow outlook to $9.5 billion to $11.5 billion.

CFO Paul Jacobson framed the durability plainly: “EPS diluted adjusted increased more than 35% year-over-year to $7.27 a share” in the first half, which he called the best first half ever on that measure. That counters the market’s core fear, that GM’s earnings are a cyclical peak waiting to roll over. A first half that beats six of the last ten full years is hard to dismiss as a fluke.

Revenue grew under 2%, while the beat leaned on margin and cost items: warranty improvements, lower EV losses, and emissions-related regulatory tailwinds, several of them lapping benefits rather than a new growth engine. GM’s operating margin recovery is genuine, but it is a recovery, not an expansion, and that distinction defines the valuation debate.

General Motors Revenue & EBIT (TIKR)

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The Price Already Holds the Good News

After the print, analysts raised targets across the board: JPMorgan’s Rajat Gupta went to $120 from $110 with an Overweight rating, Barclays to $110, and RBC to $100 with an Outperform. The logic is straightforward. GM trades near a 6.4x forward P/E, generates over $10 billion in annual free cash flow, and keeps shrinking its share count, which fell to 893 million in Q2, down about 8% year over year, on $2 billion of Q2 repurchases.

TIKR’s model reaches a cooler conclusion from the same business. Its mid-case values GM near $83, a potential total return of about negative 5.5% over 4.4 years, or roughly negative 1.3% annualized. That is not a knock on the company. It says the price already reflects the good news. The mid-case assumes revenue growth of only around 1% a year and a net margin near 5.7%, both close to where GM operates now, with the multiple compressing modestly rather than re-rating up. On those inputs, the buyback does most of the work, and the stock treads water.

One signal from inside the company cuts against the Street’s optimism. Per SEC filings, GM insiders have sold stock 30 times over the past six months with zero open-market purchases. CEO Mary Barra sold roughly 975,000 shares for about $83 million across that stretch, and EVP Grant Dixton sold 42% of his holding on August 3. Insider selling has innocent explanations, from tax planning to diversification, and proves nothing on its own.

General Motors Street Targets (TIKR)

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The Growth Options the Market Is Not Paying For

The case that the model is too cautious rests on businesses that barely register in today’s earnings. Software and services revenue is on track to top $3 billion this year at margins GM has historically pegged near 70%, and deferred revenue reached $6.3 billion, up almost 50% year over year, which converts to recognized revenue later. Barra pointed to the breadth on the call: “we do think we have tremendous levers, multiple levers of growth, whether it’s our software business, whether it’s GM Defense, GM Insurance, they’re small now” but positioned to make GM less cyclical over time. Less cyclical is the whole unlock, because cyclicality is why GM carries a single-digit multiple.

GM Defense expects almost $700 million in 2026 revenue with targeted top-line growth above 30% over the next several years, anchored by an Army plan to buy more than 10,000 Infantry Squad Vehicles if the appropriation passes, a conditional order, not a signed one. Separately, GM’s fast-charging partnership with Pilot and EVgo, running since 2022, passed a milestone of 300 locations and 1,300 stalls across 40 states in early August. None of this is large enough to move 2026 earnings. The question is whether the market pays for it before the numbers arrive, and so far it has not.

For peer context, GM trades near a 7.6x forward EV/EBITDA, against roughly 13.2x for Ford and 8.6x for BMW. Part of that discount looks justified by GM’s heavier EV restructuring and tariff exposure, but it leaves room for the re-rating bulls want if the growth businesses deliver.

TIKR Advanced Model Analysis

  • Current Price: $87.58
  • Target Price (Mid): ~$83
  • Potential Total Return: ~(5.5%)
  • Annualized IRR: ~(1.3%) / year
General Motors Advanced Valuation Model (TIKR)

See analysts’ growth forecasts and price targets for General Motors stock (It’s free!) >>>

The two revenue drivers are modest: low-single-digit growth in the core North America truck and SUV franchise, and the scaling of high-margin software and services revenue past $3 billion a year. The margin driver is holding North America EBIT inside its 8% to 10% target, aided by warranty and EV-loss improvements. The primary risk is a cyclical downturn in U.S. auto demand, which would hit volume and pricing at once, and is why the stock carries a low multiple. Upside: software, defense, and insurance earn GM a re-rating that breaks its cyclical discount. Downside: a recession arrives before those businesses are large enough to matter, leaving GM a cyclical at a peak.

Conclusion

The next real test is the December launch of the next-generation Silverado and Sierra, the trucks management has tied its 2027 volume and pricing story to. When GM reports Q3 in late October, watch two things: whether North America EBIT margin holds inside the 8% to 10% band once the emissions and warranty tailwinds fade, and whether management quantifies early pricing on the new trucks. A margin above 8% with concrete truck-pricing color supports the path toward $100. A margin sliding toward the low end, paired with heavier launch costs, validates the model’s caution.

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Should You Invest in General Motors?

The only way to really know is to look at the numbers yourself. TIKR gives you free access to the same institutional-quality financial data that professional analysts use to answer exactly that question.

Pull up General Motors, and you’ll see years of historical financials, what Wall Street analysts expect for revenue and earnings in the quarters ahead, how valuation multiples have moved over time, and whether price targets are trending up or down.

You can build a free watchlist to track General Motors alongside every other stock on your radar. No credit card required. Just the data you need to decide for yourself.

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Disclaimer:

Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!

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