Key Stats for Affirm Stock
- Price Change for Affirm stock: 12.7%
- $AFRM Share Price as of Dec. 16: $74
- 52-Week High: $100
- $AFRM Stock Price Target: $93
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What Happened?
Affirm (AFRM) stock surged over 12% on Tuesday after CFO Rob O’Hare addressed investor concerns during a company-hosted fireside chat.
O’Hare’s comments focused on strong quarter-to-date performance heading into the critical holiday shopping season, with customer payment trends holding steady.
Recent third-party data suggested Affirm was seeing week-over-week declines in volume, which spooked some investors.
O’Hare directly challenged this narrative, stating that the third-party tracking had “significant errors” and didn’t reflect what the company was actually seeing in its business.
Following the chat, Evercore ISI analyst Adam Frisch reiterated his buy rating on Affirm stock and maintained his $95 price target, roughly 20% above current levels.
Frisch believes unreliable data unfairly punished AFRM stock and that Affirm remains on track to hit consensus estimates of 31% GMV growth this quarter.
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What the Market Is Telling Us About Affirm Stock
The sharp rally suggests investors are taking management’s word over third-party estimates. O’Hare’s comments about stable delinquency rates were critical.
One of the biggest concerns about Affirm stock has been whether its customer base—which skews toward younger, less-affluent consumers—would pull back on spending if economic conditions weaken.
But here’s the thing: buy-now, pay-later isn’t just a novelty anymore. It’s becoming a core payment method for millions of shoppers, especially during high-volume periods like the holidays.
Affirm’s 0% APR offerings and transparent pricing give it a real edge, and O’Hare emphasized that consumer engagement remains strong.
While economic headwinds are always a risk, the resilience in Affirm’s business model is starting to show.
If management’s outlook holds through the end of the quarter, Affirm stock could have more room to run—especially if it continues taking market share in the fast-growing BNPL space.
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Disclaimer:
Please note that the articles on TIKR are not intended to serve as investment or financial advice from TIKR or our content team, nor are they recommendations to buy or sell any stocks. We create our content based on TIKR Terminal’s investment data and analysts’ estimates. Our analysis might not include recent company news or important updates. TIKR has no position in any stocks mentioned. Thank you for reading, and happy investing!
