Pinterest, Inc. (NYSE: PINS) operates a visual discovery platform that helps people find and save ideas for everything from home décor to fashion and recipes. The company now serves more than 500 million users each month. Recently trading around $35.51 per share with a market cap of about $24.1 billion, Pinterest has steadily carved out its own niche in social media. Once seen mainly as a digital scrapbook, it is now focused on becoming a stronger e-commerce and advertising platform, aiming to better monetize its highly engaged audience.
For investors, the key question is whether Pinterest can turn its large user base into sustained earnings growth while competing with TikTok, Instagram, and YouTube. Ownership trends highlight this tension: index giants provide stability, while hedge funds and asset managers are making bold but divergent moves. Insiders, meanwhile, have leaned toward selling.
Checking who owns Pinterest and how they are trading around it helps show where confidence in the company really stands.
Who Are Pinterest’s Top Shareholders?
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Pinterest operates a visual discovery platform that connects users with ideas for shopping, design, food, and lifestyle inspiration. Its shareholder base is led by passive giants alongside several active managers making large adjustments.
- The Vanguard Group: 57.7M shares (9.6%), ~$2.05B. Trimmed (-0.1%).
- Elliott Management: 28.0M shares (4.7%), ~$994M. No change.
- BlackRock: 24.2M shares (4.0%), ~$861M. Cut 2.0M (-7.7%).
- T. Rowe Price: 21.8M shares (3.6%), ~$773M. Reduced 9.6M (-30.7%).
- Victory Capital: 17.3M shares (2.9%), ~$616M. Big increase (+4,827%).
- Columbia Threadneedle: 15.9M shares (2.7%), ~$565M. Added 908K (+6.1%).
- State Street: 13.9M shares (2.3%), ~$492M. Added 504K (+3.8%).
- Norges Bank: 13.3M shares (2.2%), ~$473M. Added 974K (+7.9%).
- Amundi Asset Mgmt: 10.2M shares (1.7%), ~$364M. Large increase (+1,675%).
One highlight from last quarter is Dmitry Balyasny’s Balyasny Asset Management, which boosted its Pinterest stake by 644% to about 4.6M shares worth $165M. That sharp increase looks like a strong conviction bet on the company’s potential.
Another big move came from Louis Moore Bacon’s Moore Capital Management, which raised its holdings by over 1,400%, now owning about 149K shares worth $5.3M.
Meanwhile, Steven Schonfeld’s Schonfeld Strategic Advisors lifted its position by 578%, bringing its total to about 135K shares valued at $4.8M.
Vanguard and BlackRock keep Pinterest tied into global index flows, but active managers are showing very different approaches. T. Rowe Price cut back heavily, while hedge fund managers like Balyasny, Bacon, and Schonfeld made outsized increases, which may reflect selective confidence in Pinterest’s next phase of growth.
See whether Pinterest’s top shareholders are buying or selling today >>>
Pinterest’s Recent Insider Trades
Insider trading activity at Pinterest has leaned toward selling in recent months, with transactions coming from both founders and senior executives. While these disposals are relatively modest in size, they can still offer clues about how management views the current share price and their own exposure to the stock.
Investors often watch insider trades as a sentiment check, since buying can signal confidence while steady selling may suggest caution or portfolio rebalancing.
Here are some recent insider sales:
- Benjamin Silbermann (Co-Founder, Director): Sold over 150,000 shares that were received through executive compensation.
- Andrea Acosta (Officer): Sold 7.6K shares at ~$35.48.
- Gokul Rajaram (Director): Sold 1.1K shares at ~$35.
- Matthew Madrigal (Officer): Sold 18.2K shares at ~$35.38.
Insider selling has been steady. These look like modest disposals that may be tied to diversification or personal liquidity needs. The absence of insider buying could mean leadership is not rushing to add more exposure at current levels, which investors might interpret as a cautious stance.
See recent insider trade data for over 50,000 global stocks (It’s free) >>>
What the Ownership & Insider Trade Data Tell Us
Pinterest’s ownership structure shows a split picture. Passive giants like Vanguard and BlackRock provide a stable base, keeping the stock widely held in global portfolios. At the same time, active managers are moving in different directions: some, like T. Rowe Price, cut exposure sharply, while others, including Victory and Amundi, made major additions.
For investors, this divide suggests that professional money managers hold very different views on Pinterest’s ability to grow earnings and improve monetization.
On the insider side, sales have outweighed purchases, and there has been no meaningful insider buying. While these transactions appear modest, the steady pace of disposals could be read as hesitation from leadership to increase personal stakes at current prices.
For outside investors, this mix of cautious insiders and divided institutions paints a picture of a stock in transition, with confidence still being tested.
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