lululemon athletica inc. (NASDAQ: LULU) is a global athletic apparel brand known for premium pricing, strong brand loyalty, and a direct to consumer focused business model. Shares recently traded around $209 per share, giving the company a market value of roughly $24.6 billion.
After a sharp pullback over the past year, ownership and insider data help show how large investors and company executives are positioning around lululemon today.
Looking at who owns lululemon and recent insider trades offers useful context on how confidence may be shifting at current price levels.
Who Are lululemon’s Top Shareholders?
lululemon’s shareholder base is led by major institutional investors. These firms tend to hold through market cycles, which can help keep long term ownership relatively stable. Active managers adjusted positions in both directions, reflecting a mix of confidence and caution.
- The Vanguard Group: 13,733,519 shares (12.24%), ~$2.88B value. Added 521,714 shares (+3.95%).
- BlackRock Institutional Trust Company: 7,012,761 shares (6.25%), ~$1.47B value. Cut 101,998 shares (−1.43%).
- Dennis J. Wilson: 4,788,895 shares (4.27%), ~$1.00B value. Cut 68,691 shares (−1.41%).
- State Street Investment Management: 4,652,664 shares (4.15%), ~$974.5M value. Cut 53,145 shares (−1.13%).
- Fidelity Management & Research: 3,546,177 shares (3.16%), ~$742.7M value. Cut 7,966,611 shares (−69.20%).
- Geode Capital Management: 2,978,447 shares (2.65%), ~$623.8M value. Added 18,060 shares (+0.61%).
- Invesco Capital Management (QQQ Trust): 2,405,026 shares (2.14%), ~$503.7M value. Cut 6,667 shares (−0.28%).
- Susquehanna International Group: 2,404,361 shares (2.14%), ~$503.6M value. Added 1,995,575 shares (+488.17%).
- Flossbach von Storch AG: 1,930,831 shares (1.72%), ~$404.4M value. Added 290,614 shares (+17.72%).
- Invesco Capital Management LLC: 1,918,813 shares (1.71%), ~$401.9M value. Added 401,953 shares (+26.50%).
- AllianceBernstein L.P.: 1,367,638 shares (1.22%), ~$286.5M value. Cut 2,267,751 shares (−62.38%).
- Dimensional Fund Advisors: 1,311,664 shares (1.17%), ~$274.7M value. Added 319,934 shares (+32.26%).
For investors, this ownership mix suggests lululemon continues to be supported by long term institutional capital, while active managers remain split as they reassess valuation and near term growth expectations.
Hedge Fund Highlights
Squarepoint Ops LLC, founded by Louis Bacon, boosted its lululemon position by 771% last quarter to roughly $144 million in total value. The size of the increase suggests the firm may be positioning for a rebound following the stock’s sharp pullback.
D. E. Shaw, led by founder David E. Shaw, increased its stake by 601%, bringing total exposure to about $81 million. It appears the firm added aggressively as shares traded well below prior highs.
Citadel Advisors, founded by Ken Griffin, raised its position by 459%, with holdings now worth approximately $182 million. The move may reflect selective interest in lululemon’s longer term earnings power despite near term uncertainty.
Jane Street Group, co founded by Tim Reynolds, lifted its stake by 457% to roughly $154 million, suggesting the firm could be leaning more positively on valuation or volatility dynamics at current price levels for investors.
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lululemon’s Recent Insider Trades
Insider trades can offer a useful view into how executives and directors may be managing personal exposure. Recent filings for lululemon show mostly modest transactions with mixed direction.
- Celeste Burgoyne (Officer): Sold ~$2.4M total across two trades at ~$204 and ~$203.
- Nicole Neuburger (Officer): Acquired ~$1.3M in shares and sold ~$109K earlier in the period.
- Meghan Frank (Officer): Acquired ~$2.3M in shares.
- Andre Maestrini (Officer): Acquired ~$2.3M in shares.
- Ranju Das (Officer): Acquired ~$1.3M in shares across multiple transactions.
It appears insider activity is relatively small compared to overall ownership, with trades that may relate to compensation timing rather than strong directional signals, which for investors adds context without materially changing the ownership picture.
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What the Ownership & Insider Trade Data Tell Us
lululemon’s shareholder base remains anchored by large institutional investors despite a meaningful stock pullback. Hedge fund activity points to selective accumulation rather than broad conviction, while insider trades appear balanced and limited in size.
For investors, the combined data suggests lululemon continues to be viewed as a high quality global brand, but current positioning reflects a measured and selective approach as the company works through slower growth and a valuation reset.
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